Academic program

Academic program

Honored program of Business Administration

Program:                                          Business Administration 

Education Level                            Bachelor – Master 

Major:                                              Business Administration 

Major Code:                                   EM3

Degree:                                           Bachelor/Master of Science in Business Administration 

Business Administration program focuses on corporate governance, marketing and human resource management to provide knowledge about business functions, processes and understanding of organizations and businesses in the global economy today.

The program also equips students with effective communication skills in a professional environment, understanding cultural differences, evaluating ethical issues, and applying important business competencies in entrepreneurship.

Have the opportunity to transfer to Monash University in Australia (Top 60 Global Universities) under a 2 + 1.5 model. For the first 2 years students will study at Hanoi University of Science and Technology and the next 1.5 years students will study in Australia.

PROGRAM LEARNING OUTCOMES: information.

CAREER OPPORTUNITIES


– Specialists work in many different departments such as administrative department, sales department, accounting and finance department, etc. at companies relating to manufacturing and service sectors.

– Specialist in charge of preparing and implementing economic contracts.

– Specialists in marketing planning and strategy establishing; sales; marketing communications, research and market forecast.

– Specialist in recruitment, training, human resource management in enterprises.

– Business start-ups and entrepreneurships.

– Researchers and consultants on brand design and management, control models, and internal evaluation of organizations and enterprises.

– Working at reputable enterprises: VinGroup, Vietnam Airlines, Samsung Vina, etc.

For more information: Curriculum – Module Handbook

  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of market economy and the role of government in the market economy. This course provides students with knowledge of market, behavior of buyers and sellers, and the role of government in the market economy. The course consists of: (1) Economics and fundamental issues of economics; (2) Market, supply and demand; (3) Theory of consumption; (4) Theory of production; (5) Market structure and imperfect competition; (6) Market of production factors; (7) Market downturn and the role of government.

Contents:

Chapter 1: Economics and Economic Problems

1.1. Definition of economics
1.2. Scarcity of resources and selection
1.3. Mechanism of economic systems
1.4. Positive and normative economics
1.5. Microeconomics and Macroeconomics

Chapter 2: Market, Demand and Supply

2.1. Market
2.2. Demand
2.3. Supply
2.4. Demand, supply and market equilibrium
2.5. Determinants of quantity demanded
2.6. Determinants of quantity supplied
2.7. Free market and price control

Chapter 3: The Consumer Theory
3.1. The price elasticity of demand
3.2. The income elasticity of demand
3.3. The cross-price elasticity
3.4. The customer’s choices
3.5. Individual and market demand
3.6. Demand estimations

Chapter 4: The Production Theory
4.1. Firms and business organisations
4.2. The production function
4.3. Firm’s revenue, costs and profits
4.4. Firm’s output decisions

Chapter 5: Market Structures
5.1. Market structure and its causes
5.2. Perfectly competitive market
5.3. Monopoly
5.4. Monopolistic competition
5.5. Oligopoly

Chapter 6: Markets for Factor of Production: Labor, Capital and Land
6.1. Labour market
6.2. Capital market
6.3. Land market

Chapter 7: Roles of Government in The Market Economy
7.1. General equilibrium and competition efficiency
7.2. Market failures
7.3. Government’s roles in the market economy
7.4. Welfare effects of the government’s policies

Reading list 

Textbook:   

Mankiw N.G. (2018). Principles of Microeconomics. 8th edition. Cengage Learning.

Reference:

[1] Nguyễn Đại Thắng (2009). Microeconomics. Viet Nam Education Publisher

[2] Nguyễn Đại Thắng (2011). Microeconomics Workbook. Viet Nam Education Publisher

[3] Pyndick R.S & Rubinfield D.L (2018). Microeconomics, 9th edition. Pearson Education Publisher.

Study and examination requirements and forms of examination 

  • Individual class exercise: students will get bonus if they work well in the class.
  • Mid- term test (open questions or multiple choices questions): 40%
  • Final exam (open questions or multiple choices questions): 60%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with knowledge of macroeconomics, basic models, reflecting the relationship between basic macroeconomic
factors and other factors in order to help students understand the movement of economy and the way to regulate the economy of government. This subject presents basic knowledge of the movement of the market economy through economic models ranging from simple to complex, in order to analyze the self-balancing mechanism and the failures of the market, analyze the relation between macroeconomic variables such as output, unemployment rate, price. On that basic, this course indicates the possibility to influence the economy to get the best benefit to society.

Content

Chapter 1. Introduction to Macroeconomics
1.1. Scarcity of resources and three basic economic problems
1.2. Economics definition
1.3. Effective use of resources and the basic content of economics
1.4. Positive economics and normative economics
1.5. Microeconomics and Macroeconomics
1.6. Fundamentals of Macroeconomics
1.7. Modeling method in economics
Chapter 2. Market, Demand, Supply and Government Policies
2.1. Market
2.2. Demand
2.3. Suppy
2.4. Market Equilibrium
2.7. Market Mechanism and Government Policies
Chapter 3. The Data of Macroeconomics
3.1. Measuring a Nation’s Income
3.2. Measuring the Cost of Living
3.3. Measuring Joblessness
Chapter 4. Aggregate Demand and Basic Keynesian Model
4.1. Overview of Basic Keynesian Model
4.2. Determination of National Income in a Two-sector Economy
4.3. Determination of National Income in a Closed Economy
4.4. Determination of National Income in an Open Economy
4.5. Factors affecting Aggregate Demand
Chapter 5. Money, Banking and Moneytary Policy
5.1. Money and Interest Rates
5.2. Players in the Money Supply Process
5.3. Central Banks and Monetary Base
5.4. Commercials Banks and Money creation
5.5. How Central Banks Control the Supply of Money
5.6. Demand for Money
5.7. The Model of Money Market
5.8. Impacts of Monetary Policy
Chapter 6. IS-LM Model
6.1. Introduction to IS-LM Model
6.2. Goods Market Equilibrium: The IS Curve
6.3. Money Market Equilibrium: The LM Curve
6.4. IS-LM Analysis
6.5. Monetary and Fiscal Policy in the IS-LM Model
Chapter 7. AD-AS Model
7.1. Aggregate Demand Curve
7.2. Labor Market and Natural Unemployment Rate
7.3. Short-term Aggregate Supply Curve
7.4. Long-term Aggregate Supply Curve and the Relation with Short-term Aggregate Supply Curve
7.5. Shifts in Aggregate Supply
7.6. AD-AS Analysis
7.7. Government Intervention in the AD-AS Model
Chapter 8: Unemployment and Inflation
8.1. Unemployment: Definition and Classifications
8.2. Consequences of Unemployment
8.3. Inflation: Definition and Consequences
8.4. Money Supply and Inflation
8.5. The Relationship between Unemployment and Inflation: The Phillips Curve
8.6. Supply Shocks and Stagflation
8.7. What Causes Monetary Inflation?
8.8. Methods to Control Inflation

Reading list

Textbook:

N.Gregory Mankiw (2019). Macroeconomic. 10th Edition. Worth Publishers/ Macmillan Learning.

References:

  1. David Begg, S.Fischer, R. Dornbousch (1992). Kinh tế học. NXB Giáo dục.
  2. P.Samuelson and W.Nordhous (1997). Kinh tế học. NXB Chính trị Quốc gia.
  3. PGS. TS. Nguyễn Ái Đoàn (2010). Giáo trình Kinh tế học Vĩ mô. NXB Bách khoa - Hà Nội.
  4. PGS. TS. Nguyễn Ái Đoàn (2009). Bài tập Kinh tế học Vĩ mô. NXB Bách khoa - Hà Nội.
  5. Paul Krugman, Robin Wells (2015). Macroeconomics, 4th Edition. W.H.Freeman & Co Ltd

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Mid-term assessments account for the total of 40% and final exam accounts for 60 %.
  • Credits: 2(2-0-0-4) ~ 2.84 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with general knowledge about concept of legal science of State and Law, basic content of fundamental laws, such as the Constitution, Administration, Civil and Criminal Law in Vietnamese legal system. This module also equips students with specialized legal knowledge to help students apply the law in their life and work.

Contents of the course include: Overview of origin of State and Law; nature, function and types of State and Law; the state apparatus of the Socialist Republic of Vietnam; the system of legal documents; law enforcement, legal violations and liability. Introduction of the most basic content of the major law branches in Vietnam.

Content

Chapter 1. Introduction to Fundamentals of Law
1.1. Science of Fundamentals of Law and Fundamentals of Law course
1.2. Subjects and research methods of Fundamentals of Law course
1.3. The relationship between the Fundamentals of Law and other sciences
1.4. The basic content of the Fundamentals of Law course
Chapter 2. Overview of the State in relation to the Law
2.1. State and Law - Two special historical - social phenomena parallel
2.2. Origin, nature, form and type of state in history
2.3. The concept, characteristics and functions of the State
2.4. State machine and the political regime
2.5. The rules of law
Chapter 3. The government of the Socialist Republic of Vietnam
3.1. The nature and the basic operational principles of Socialist Republic of Vietnam
3.2. The State apparatus of the Socialist Republic of Vietnam at the central
3.3. The State apparatus of the Socialist Republic of Vietnam in the locality
3.4. The role, functions of the Socialist Republic of Vietnam in the market economy
Chapter 4. The basics of the Law
4.1. The origin, concept, function and attributes of law
4.2. The nature, form and types of laws in history
4.3. Legal documents, Legal norm and The system of legal documents
4.4. Legal relations and the subjects of legal relations
4.5. Law implementation and application of law
4.6. Explaination of the law
4.7. Violating the law and legal responsibility
4.8. Consciousness of laws, legality and social formation
Chapter 5. The main legal system in the world
5.1. England-American Legal System (Common Law)
5.2. Legal System of Continental Europe (Civil Law)
5.3. Islamic Legal System (Islamic Law)
Chapter 6. The legal system of the Socialist Republic of Vietnam
6.1. The process of formation and development of the Legal System of the Socialist Republic of Vietnam
6.2. Constitutional - Administrative Law in the Legal System of the Socialist Republic of Vietnam
6.3. Criminal Law in the Legal System of the Socialist Republic of Vietnam
6.4. Civil Law and Marriage and Family Law in the Legal System of Socialist Republic of Vietnam
6.5. Economic law - Commercial law - Labor law - Banking and finance law - Land law - Environmental law
Chapter 7. The field of Intellectual Property Law and Science and Technology Law in Vietnam
7.1. The field of intellectual property law in Vietnam
7.2. The field of law on Science - Technology in Vietnam

Reading list

Textbook:
1. Vũ Quang (2018, Giáo trình pháp luật đại cương, NXB Bách khoa, Hà Nội)
Reference :
In Vietnamese
1. Nguyễn Cửu Việt (2004), Giáo trình Nhà nước và Pháp luật đại cương, NXB ĐHQGHN, Hà Nội
2. Lê Minh Toàn, Vũ Quang và những người khác (2002), Giáo trình Pháp luật đại cương, NXB Chính trị Quốc gia, Hà Nội
In English
1. Raymond Wacks (2011), Philosophy of Law (triết học luật pháp), Tri Thuc Publisher, Ha Noi
2. Alexis De Tocqueville (2008), Democracy in America (Nền dân trị Mỹ), Tri Thuc Publisher, Ha Noi
3. Insun Yu (1994). Law and society in seventeenth and eighteenth century Vietnam (Luật và xã hội Việt Nam thế kỷ XVII – XVIII), Social Science Publisher, Ha Noi

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignment: 50%
  • Final exam: 50%.
  • Credits: 2(1-0-2-4) ≈ 3.25 ECTS
  • Prerequisite: None
  • Pre-courses: MI3131 (Mathematics for Business and Economics)
  • Co-requisite Courses: None

Objectives and Contents: After completing this course, students may gain basic knowledge of financial ratios in reality; identify and predict current and potential financial risks; queuing models in organizations. This course provides students with knowledge of basic financial calculations; Discrete-time random model in finance; Short-term financial operations; Long-term financial operations; Theory of risk and uncertainty; Queuing theory.

 

Content

Chapter 1: Basic financial calculations

1.1. Introduction to financial markets and some basic concepts

1.2. Basic financial calculations

1.3. Some stock trading experience.

Chapter 2: Stochastic models in finance with discrete time

2.1. Binary pattern

2.2. Condition Expectation

2.3. Arbitrage Valuation

2.4. The Markov process

2.5. Stop timing and American options

2.6. Features of American-style derivatives

2.7. Radon- Nikodym theorem

Chapter 3: Short-term financial operations

3.1. Simple interest

3.2. Discount on simple interest

3.3. Profitable current account

Chapter 4: Long-term financial operations

4.1. Gross profit and discount on gross profit

4.2. Chain annuity

4.3. Regular debt payment

4.4. Bond debt payment

Chapter 5: Theory of Risk and Uncertainty

5.1. Risk and Uncertainty Overview

5.2. Sensitivity analysis

5.3. Risk analysis

5.4. Simulated by

Chapter 6: Queuing Theory

6.1. Structure of a queue system

6.2. Single-channel queuing model with incoming customers obeying Poisson probability distribution and serving time obeying exponential distribution.

6.3. Multichannel queuing model with incoming customers according to Poisson probability distribution and exponential service time

6.4. Some general relationships in the queue model

6.5. Economic analysis of queues

6.6. Other Queuing Models

6.7. Single-channel queuing model with incoming visitors according to Poisson distribution and arbitrary service time

6.8. Multichannel queuing model with Poisson probability distribution, arbitrary service time, and no queues

6.9. Queue model with a finite number of customers

 

Reading list

Textbook

  1. Ian Jacques (2018). Mathematics for Economics and Business, 9th edition. Pearson Education.

Reference

  1. PGS.TS. Hoàng Đình Tuấn, Ths. Bùi Dương Hải (2017), Lý thuyết mô hình toán kinh tế, NXB Đại học Kinh tế quốc dân.
  2. Barry Render at al. (2018). Quantitative Analysis for Management, 13th edition. Pearson Education.
  3. Simon Benninga (2000), Financial modeling, The Mit press, Cambridge, 2nd edition.
  4. Robert R. Reitano (2010). Introduction to Quantitative Finance: A Math Toolkit. Massachusetts Institute of Technology.

 

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Mid-term assessments account for the total of 50%.
  • Final exam accounts for 50 %.
  • Credits: 2(1-0-2-4) ~ 3.25 ECTS
  • Prerequisite: None
  • Pre-courses: IT1130 (Introduction to Information Technology)
  • Co-requisite Course: None

Objectives and Contents: This course provides students with basic knowledge of applications of computer and elemental skills at using computer as an effective tool to study, research, and work in economics and business administration. This course consists of: overview of Excel, creating reports by Excel, formulas and functions in Excel, project management in Excel, data analysis and decision making.

Content

Chapter 1: Overview of Excel
1.1. Introduction to Excel worksheets
1.2. Worksheet manipulation
1.3. Data entry and organization
1.4. Data validation
Chapter 2: Essential Formulas in Excel
2.1. Introduction to Excel formulas
2.2. Text formula
2.3. Date formula
2.4. Numeric Formula
2.5. Math Formula
Chapter 3: Lookup and Extract Data
3.1. Conditional Logic
3.2. Data lookup
3.4. Logical formulas
3.5. Formula Auditing with IFERROR, ISVALUE, ISNA
Chapter 4: Summarising Data
4.1. Tables
4.2. Subtotals
4.3. Pivot tables
Chapter 5: Data Models
5.1. Data Model Design
5.2. Goal Seek và Solver
5.3. Data Table
5.4. Scenario Manager

Reading list 

Textbook:
Vietnamese Language Book
1 Pham Thi Thanh Hong (2021), Lecture on Applied Informatics in Business, School of Economics and Management, Hanoi University of Science and Technology
Reference:
2. Bill Jelen, (2017), Power Excel with MrExcel, Holy Macro! Books
3. John W. Foreman (2013). Data Smart: Using Data Science to Transform Information into Insight, Wiley, USA.
4. Luther M Maddy III (2017). Excel 2016: Database and Statistical Features, CreateSpace Independent Publishing Platform
5. Michael Olafusi, (2015), Microsoft Excel and Business Analysis for the busy Professional, UrBizEdge

Study and examination requirements and forms of examination

  • Students’ performance will be assessed in the course process which individual exercises account for 50% and final exam for 50 %.
  • Mid-term score will be adjusted by extra-point of attendance. Extra-point of attendance is worth –2 to +1, according to the Hanoi University of Science and Technology’s Training Regulations.
  • Credits: 2(1-0-2-4) ~ 3.25 ECTS
  • Prerequisite): None
  • Pre-courses): None
  • Co-requisite Courses: None

Objectives and Contents: This course provides students with basic knowledge of computer architecture, programming, program implementation mechanism, and elemental skills at using computer as an effective tool to study, research, and work in engineering and technology fields. The course including: Fundamentals of Information Technology: Presenting information in computer, Computer system, Linux operating system. C Programming Language: Overview of C programming Language, datatypes, expression, and programming structure in C. Complex data types: pointers, arrays and strings in C. Arrays. Structure. Data file. Knowledge of Excel and Microsoft Office Suite.

Content

PART 1. FUNDAMENTALS OF INFORMATICS
Chapter 1. Information and Data Representation
1.1. Basic Concepts about Information and Informatics
1.2. Representation of Data in Computer
Chapter 2. Computer System
2.1. Computer Hardware and Organization
2.2. Computer software
2.3. Introduction to Operating System
2.4. Introduction to Computer Network
2.5. Applications of Information Technology
Chapter 3. Algorithm
3.1. Problem solving using computers
3.2. Concept of algorithm
3.3. Algorithm representation
3.4. Some common algorithms
PART II – PROGRAMMING
Chapter 1: Overview of C programming language
1.1. Development history of C programming language
1.2. Basic components of C
1.3. Basic structure of a C program
1.4. Compile C program
Chapter 2. Data types and expressions in C
2.1. Standard data types in C
2.2. Expression in C
2.3. Basic operators in C
2.4. Some special operators
Chapter 3. Input/ Output in C
3.1. Output data with printf()
3.2. Input data with scanf()
Chapter 4. Control structures
4.1. Block command
4.2. Branching command
4.3. Selection command
4.4. Loop commands
4.5. Jump commands
Chapter 5. Array, pointer, and string
5.1. Array
5.2. Pointers
5.3. String
Chapter 6. Structure
6.1. Concept
6.2. Structure declaration and usage
6.3. Handling structured data
Chapter 7. Function
7.1. Concept of function
7.2. Function declaration and usage
7.3. Variable scope
7.4. Parameter passing in function
Chapter 8. File
8.1. File concept and categories
8.2. Basic file operators
8.3. Text file
8.4. Binary file

Reading list

Textbooks
1. Giáo trình Tin học đại cương (Introduction to Information Technology), Khang Dinh Tran et al, Bach khoa Publishing house, Hà Nội
Reference:
Vietnamese References
1. Tin học Căn bản (Fundamentals of Informatics). Quách Tuấn Ngọc. Nhà xuất bản Thống kê. 2001
2. Mạng máy tính và các hệ thống mở (Computer Network and open systems). Nguyễn Thúc Hải. Nhà xuất bản Giáo dục
3. Ngôn ngữ lập trình C (C programming language). Quách Tuấn Ngọc. Nhà xuất bản Thống kê. 2003
4. Kỹ thuật lập trình C cơ sở và nâng cao (Basic and advanced techniques of C programming languages). Phạm Văn Ất. Nhà xuất bản Khoa học kỹ thuật. 1999
5. Nhập môn Lập trình ngôn ngữ C (Introduction to Programming Language C). Nguyễn Thanh Thủy và các cộng sự. Nhà xuất bản Khoa học kỹ thuật. 2003
6. Bài tập Lập trình ngôn ngữ C (Exercises of Programming Language C). Nguyễn Thanh Thủy, Nguyễn Quang Huy. Nhà xuất bản Khoa học kỹ thuật. 2001
English References
1. The C Programming Language, 2nd edition, D.Richie
2. The Architecture of Computer Hardware and Systems Hardware, Chapters 2 and 3. Englander, I. Wiley, [2003].1

Study and examination requirements and forms of examination

  • Midterm examinations for theoretical classes.
  • Lab exercises should be completed by students independently after each lab class.
  • Midterm exam accounts for 25%.
  • Lab exam accounts for 25%
  • Final exam accounts for 50% of the overall score.
  • Credits: 4(3-2-0-8) ~ 6.08 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course provides students with basic knowledge of one-variable and multiple-variable functions. On that basis, students can study further modules in mathematics as well as other technical subjects, thus contributing to establish foundation of basic mathematics for engineers in technology and economics.

Content

Chapter 1. Function and Limit 
1.1. Mapping and function
1.2. Limit of sequence
1.3. Limit of function
1.4. Infinitesimal and infinite
1.5. Operation rules for limit
1.6. Existence rules for limit
1.7. Comparison of infinitesimal
1.8. Continuity and discontinuity of function
1.9. Operation of continuous function and continuity of elementary function
1.10. Property of continuous function on closed interval
Chapter 2. Derivative and Differentiation 
2.1. Concept of derivative
2.2. Derivative rules of function
2.3. Higher order derivative
2.4. Implicit function and the relative change rate of the derivative of the function determined by the parametric equation
2.5. Differentiation of function*
Chapter 3. Differential Mean Value Theorem and Application of Derivative
3.1. Differential mean value theorem
3.2. L'Hopital's rule
3.3. Taylor's formula
3.4. Monotonicity of function and convexity of curve
3.5. The extreme and maximum/ minimum of function
3.6. Graphical depiction of function
Chapter 4. Indefinite integral 
4.1. Concept and property of indefinite integral
4.2. Integration by substitution
4.3. Integration by parts
4.4. Integral of rational function
4.5. Differentiation of function
Chapter 5. Definite Integral 
5.1. Concept and property of definite integral
5.2. Basic formula for calculus
5.3. Definite integral by substitution and by parts
5.4. Improper integral
Chapter 6. Application of Definite Integral
6.1. Atomistic approach to definite integral
6.2. Application of definite integral in geometry
6.3. Application of definite integral in Physics
Chapter 7. Ordinary Differential Equation 
7.1. Basic concept of differential equation
7.2. Differential equation in separable variables
7.3. Homogeneous equation
7.4. First order linear differential equation
7.5. Higher order differential equation with reduced order
7.6. Higher order linear differential equation
7.7. Homogeneous linear differential equation with constant coefficients
7.8. Non-homogeneous linear differential equation with constant coefficients

Reading list

Textbook:
Advanced Mathematics, Department of Mathematics, Tongji University, Seventh Edition, Higher Education Press, July 2014.
Reference:
[1] Advanced Mathematics Counseling, Teaching and Research Section of Advanced Mathematics, University of Shanghai for Science and Technology, Fifth Edition, Shanghai University of Finance and Economics Press, July 2019.
[2] 2. Richard Courant, Fricz John, Introduction to Calculus and Analysis I, Springer, 1999.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignments account for 50%.
  • Final exam (written examination) accounts for 50 %.
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: MI1113 (Calculus I)
  • Co-requisite Courses): None

Objectives and Contents: This course provides students with basic knowledge of series of numbers, series of functions, power series, Fourier series, together with fundamental knowledge of first and second order differential equations, and minmum understanding of systems of differential equation. On that basis, students will be able to study further courses in mathematics as well as other technical subjects, thus contributing to establish foundation of basic mathematics for engineers in technology and economics.

Content

Chapter 1. Function and Limit 
1.1. Mapping and function
1.2. Limit of sequence
1.3. Limit of function
1.4. Infinitesimal and infinite
1.5. Operation rules for limit
1.6. Existence rules for limit
1.7. Comparison of infinitesimal
1.8. Continuity and discontinuity of function
1.9. Operation of continuous function and continuity of elementary function
1.10. Property of continuous function on closed interval
Chapter 2. Derivative and Differentiation 
2.1. Concept of derivative
2.2. Derivative rules of function
2.3. Higher order derivative
2.4. Implicit function and the relative change rate of the derivative of the function determined by the parametric equation
2.5. Differentiation of function
Chapter 3. Differential Mean Value Theorem and Application of Derivative
3.1. Differential mean value theorem
3.2. L'Hopital's rule
3.3. Taylor's formula
3.4. Monotonicity of function and convexity of curve
3.5. The extreme and maximum/ minimum of function
3.6. Graphical depiction of function
3.7. Curvature
Chapter 4. Indefinite integral
4.1. Concept and property of indefinite integral
4.2. Integration by substitution
4.3. Integration by parts
4.4. Integral of rational function
4.5. Differentiation of function
Chapter 5. Definite Integral 
5.1. Concept and property of definite integral
5.2. Basic formula for calculus
5.3. Definite integral by substitution and by parts
5.4. Improper integral
Chapter 6. Application of Definite Integral
6.1. Atomistic approach to definite integral
6.2. Application of definite integral in geometry
6.3. Application of definite integral in Physics
Chapter 7. Ordinary Differential Equation
7.1. Basic concept of differential equation
7.2. Differential equation in separable variables
7.3. Homogeneous equation
7.4. First order linear differential equation
7.5. Higher order differential equation with reduced order
7.6. Higher order linear differential equation
7.7. Homogeneous linear differential equation with constant coefficients
7.8. Non-homogeneous linear differential equation with constant coefficients

Reading list

Textbook:
Advanced Mathematics, Department of Mathematics, Tongji University, Seventh Edition, Higher Education Press, July 2014.
Reference:
[1] Advanced Mathematics Counseling, Teaching and Research Section of Advanced Mathematics, University of Shanghai for Science and Technology, Fifth Edition, Shanghai University of Finance and Economics Press, July 2019.
[2] 2. Richard Courant, Fricz John, Introduction to Calculus and Analysis I, Springer, 1999.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignments account for 50 %.
  • Final exam (written examination) accounts for 50 %.
  • Credits: 4(3-2-0-8) ~ 6.08 ECTs
  • Prerequisite: None
  • Pre-courses): None
  • Co-requisite Courses: None

Objectives and Contents: This course provides students with basic knowledge of matrices, determinants, system of linear equations in view of the structure of thinking, minimum knowledge of logic, sets, mappings, complex numbers, and simple ideas of quadratic curves, quadric surfaces. On that basis, students will be able to study further modules in mathematics as well as other technical subjects, thus contributing to establish foundation of basic mathematics for engineers in technology and economics.

Content

Chapter 1. Function and Limit 
1.1. Mapping and function
1.2. Limit of sequence
1.3. Limit of function
1.4. Infinitesimal and infinite
1.5. Operation rules for limit
1.6. Existence rules for limit
1.7. Comparison of infinitesimal
1.8. Continuity and discontinuity of function
1.9. Operation of continuous function and continuity of elementary function
1.10. Property of continuous function on closed interval
Chapter 2. Derivative and Differentiation 
2.1. Concept of derivative
2.2. Derivative rules of function
2.3. Higher order derivative
2.4. Implicit function and the relative change rate of the derivative of the function determined by the parametric equation
2.5. Differentiation of function
Chapter 3. Differential Mean Value Theorem and Application of Derivative
3.1. Differential mean value theorem
3.2. L'Hopital's rule
3.3. Taylor's formula
3.4. Monotonicity of function and convexity of curve
3.5. The extreme and maximum/ minimum of function
3.6. Graphical depiction of function
3.7. Curvature
Chapter 4. Indefinite integral
4.1. Concept and property of indefinite integral
4.2. Integration by substitution
4.3. Integration by parts
4.4. Integral of rational function
4.5. Differentiation of function
Chapter 5. Definite Integral 
5.1. Concept and property of definite integral
5.2. Basic formula for calculus
5.3. Definite integral by substitution and by parts
5.4. Improper integral
Chapter 6. Application of Definite Integral
6.1. Atomistic approach to definite integral
6.2. Application of definite integral in geometry
6.3. Application of definite integral in Physics
Chapter 7. Ordinary Differential Equation
7.1. Basic concept of differential equation
7.2. Differential equation in separable variables
7.3. Homogeneous equation
7.4. First order linear differential equation
7.5. Higher order differential equation with reduced order
7.6. Higher order linear differential equation
7.7. Homogeneous linear differential equation with constant coefficients
7.8. Non-homogeneous linear differential equation with constant coefficients

Reading list

Textbook:
Advanced Mathematics, Department of Mathematics, Tongji University, Seventh Edition, Higher Education Press, July 2014.
Reference:
[1] Advanced Mathematics Counseling, Teaching and Research Section of Advanced Mathematics, University of Shanghai for Science and Technology, Fifth Edition, Shanghai University of Finance and Economics Press, July 2019.
[2] 2. Richard Courant, Fricz John, Introduction to Calculus and Analysis I, Springer, 1999.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignments account for 50 %.
  • Final exam (written examination) accounts for 50 %.
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: After completing this course, students gain basic knowledge of probability and statistics as means to support other Mathematics and Physic modules and to solve real-world problems. This course provides students with basic knowledge of random events and probability calculations, random quantities, probability distributions, random vectors, estimation theory, and tests of hypothesis.

Content

Chapter 1: Random Event and Probability Calculator
1.1. Basic Notions
1.2. Probability of an Event
1.3. Additive and the Multiplicative Rules
1.4. Bayes' Theorem
Chapter 2. Random Variables and Probability Distributions
2.1. Random Variables
2.2. Probability Distributions
2.3. Mathematical Expectations
2.4. Important Probability Distributions
Chapter 3. Pairs of Random Variables
3.1. Pairs of Random Variables and Joint Probability Distributions
3.2. Marginal Distributions
3.3. Conditional Distributions
3.4. Independence
3.5. Functions of Two Random Variables
3.6. Covariance and Correlation
3.7. Law of Large Numbers and Central Limits Theorem
Chapter 4. Sampling Distributions and Estimation of Parameters
4.1. Introduction to Sampling Theory
4.2. Random Sampling
4.3. Point Estimate
4.4. Confidence Interval
Chapter 5. Hypothesis Testing
5.1. Introduction to Hypothesis Testing
5.2. Hypothesis Tests for One-Sample
5.3. Hypothesis Tests for Two-Sample

Reading list

Textbook:
[1] Tong Dinh Quy (2009). Course of Probability and Statistics. Bach Khoa Publishing.
Reference:
Vietnamese References
[2] Dao Huu Ho (2007). Probability and Statistics. VNU Publication.
[3] Dang Hung Thang. Statistics and Applications. Educational Publishers.
English References
[4] Walpole R.E, Myers R.H, Myers S.L, Ye K. (2011). Probability & Statistics for Engineers and Scientists. Prentice-Hall (ninth edition).
[5] Yongmiao Hong (2017). Probability & Statistics for Economists . World Scientific Publishing Company (https://doi.org/10.1142/10675)
[6] M. Andrew, G. David, G. Tony, M. Mayhayaudi, S. Andrew, T. Jonathan (2019). Statistics in Engineering: With Examples in MATLAB® and R. Second Edition. CRC Press, Taylor & Francis Group.
[7] H. Thomas (2016). An Introduction to Statistics with Python (With Applications in the Life Sciences). Springer.

Study and examination requirements and forms of examination

  • Mid-term 50% (Class Participation, Homework, Group Assignments, Midterm Exam (Writing))
  • Final Exam 50% (Writing)
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course provides students with basic mathematical knowledge used in analysis of economic models in order to understand principles and rules of the market economy. This course also gives learners knowledge to apply in making decisions in business. This course consists of: (1) Introduction of econometric models, (2) Analysis of static equilibrium, (3) Comparative analysis, (4) Optimization in production and consumption, (5) Linear programming, (6) Transportation problems and applications, (7) Network diagram method- PERT.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignments account for 50 %.
  • Final exam (written examination) accounts for 50 %.
  • Credits: 2(2-0-1-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course provides students with basic knowledge of fundamental physics (mechanics and thermology). After completing this module, students will be able to:

  •  Understand conservation laws of seven basic physical quantities: energy, three momentum components, and three angular momentum components.
  • Know how to apply knowledge about rotary motion, wave motion.
  • Conceive that the basis of thermal phenomena is the chaotic motion of molecules.
  • Know how to apply basic thermal conversion process: isochoric, isoelectric, isothermal, thermocouple and applications of heat engine.

This course consists of: Theorems and laws of linear momentum, angular momentum, kinetic energy and conservation of mechanical energy; Applying and studying rotational motion of rigid body, oscillation, and mechanical wave; Theory of molecular dynamics using statistics to explain and calculate quantities as: temperature, pressure, internal energy (ideal gas); Using the conservation and transformation of energy in thermal processes.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignments account for 30 %.
  • Final exam (written examination) accounts for 70 %.
  • Credits: 2(2-0-1-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: (Physic I)
  • Co-requisite Courses: None

Objectives and Contents: This course provides students with fundamentals of electromagnetism (electromagnetic). After completing this module, students will be able to understand:

  • Concept of field: electric field, magnetic field.
  • Properties and laws about electric field (Coulomb's law, Ostrogradsky Gauss law), magnetic field (Biot-Savart-Laplace law, Ampere law).
  • Relation between electric field and magnetic field.

This course consists of: Types of field: electric field, magnetic field; Source and properties of field, characteristic quantities of field: electric field intensity, electric potential, magnetic flux,….) and theorems related to electric field and magnetic field; Relation between magnetic field and electric field; Electromagnetic energy; Equiping students with basic knowledge of fundamental physics (electromagnetism) to establish foundation for studying other technical courses.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignments account for 30 %.
  • Final exam (written examination) accounts for 70 %.
  • Credits: 3(3-0-0-6) ~ 4.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: The course equips students with the basic and systematic knowledge of Marxism and Leninism philosophy. A materialistic worldview and a materialistic dialectical methodology will be the theoretical foundation for understanding problems and contents of other subjects. Realizing the value, scientific and revolutionary nature of Marxism and Leninism philosophy. Building beliefs, revolutionary ideals for students, ideological - political orientation in both cognitive and practical activities.

Content

Chapter 1. Theoretical overview of philosophy and philosophy of Marxism and Leninism
1.1. Philosophy and basic problems of philosophy
1.2. Marxism and Leninism philosophy and the role of Marxism and Leninism philosophy in practice
Chapter 2. Dialectical materialism
2.1. Material and consciousness
2.2. Materialistic dialectical methodology
2.3. Theory of consciousness
Chapter 3. Historical materialism
3.1. Social-economic model theory
3.2. Classes and ethnic
3.3. The state and socialist revolution
3.4. Social awareness
3.5. Philosophy of human being

Reading list

Textbook:
Ministry of Education and Training, Textbook of Marxism-Leninism Philosophy (For students not majoring in political theory), Publisher. National Politics of Truth, Hanoi, 2021.
Reference:
[1] The Central Council directs the compilation of the national curriculum, Textbook of Marxism-Leninism Philosophy, Publisher. National Politics, Hanoi, 2010.
[2] Many authors, Review Guide for the Basic Principles of Marxism-Leninism 1, Publisher. Hanoi Technology 2015.

Study and examination requirements and forms of examination

  • Process score (discussion score, mini test scores, attendance score) accounts for 50%
  • Final exam score (written examination or multiple choice test) accounts for 50%.
  • Credits: 2 (2-0-0-4) ~ 2.84 ECTs
  • Prerequisite: None
  • Pre-courses: SSH1111 (Philosophy of Marxism and Leninism)
  • Co-requisite Courses: None 

Objectives and Contents: This module provides students with a basic understanding of commodities, currencies, a market economy, and relationships in a market economy. Thereby, students gain knowledge about historical - economic - political - social rules. In addition, this module continues fostering world outlook, methodology and economic thinking, apply economic-political knowledge to the analysis of economic, social and practical issues of the country and of the disciplines which the students are trained in.

Content

Chapter 1. Object, research method and function of Marxist-Leninist Political Economy
1.1. Research Object
1.2. Research Method
1.3. Function of Marxist-Leninist Political Economy
Chapter 2. Commodity, market & role of market participants
2.1. Commodity production
2.2. Two properties of a commodity and factors affecting the quantity of a commodity's value
2.3. Some rules of the market
2.4. Market mechanism and role of market participants
Chapter 3. Production of surplus value in the market economy
3.1. The transformation of money into capital
3.2. Theory of the commodity of labor power
3.3. Origin of surplus value
3.4. Two methods of producing surplus value (with exercises)
3.5. Some rules in Capitalism (with exercises)
3.6. Manifestations of capital and surplus value in a market economy
Chapter 4. Competition & monopoly in the market economy
4.1. Overview of competition, monopoly
4.2. Five characteristics of monopoly capitalism
4.3. State monopoly capitalism
Chapter 5. Socialist oriented market economy & economic benefits in Vietnam
5.1. Features of the socialist-oriented market economy
5.2. The concept and structure of Institutions of the socialist-oriented market economy and the promotion of the Party's leadership role in institutional improvement
5.3. The relationship of economic benefits and the role of the State in regulating the relationship of economic benefits
Chapter 6. Industriality, modernization & international economy intergration of Vietnam
6.1. Features of the Modern Scientific and Technological Revolution
6.2. Contents of Vietnam's industrialization, adapting to Industry 4.0
6.3. International economic integration of Vietnam

Reading list

Textbook:
1. Vietnam Ministry of Education and Training, Textbook of Marxist-Leninist Political Economy (for students not majoring in political theory), Truth National Political Publ., 2021.
2. Ngo Que Lan, Trinh Huy Hong, Nguyen Thi Phuong Dung & Phan Yen Trang, 99 exercises in the theory of surplus value, HUST Publ., 2022.
Reference:
1. Communist Party of Vietnam, Documents of Party Congress XI, XII.
2. Communist Party of Vietnam, Resolution 11-NQ/TW on “Improving the institution of a socialist-oriented market economy” dated June 3, 2017.
3. Communist Party of Vietnam, Report on some issues summarizing theory and practice over thirty years of renovation, Truth National Political Publ., 2016.
4. Robert B. Ekelund and Robert F. Herbert, History of economic theories, Waveland Press, Inc.; 6th edition, 2013.
5. David Begg, Stanley Fisher, Rudiger Dornbusch, Economics, Mcgraw-Hill Publ., 7th edition, 2002.
6. Jeremy Rifkin, The Third Industrial Revolution, St. Martin's Griffin Publ., 2013.
7. Klaus Schwab, The Fourth Industrial Revolution, World Economic Forum, 2016.
8. Manfred B.Steger, Globalization, Oxford University Press, 2003.
9. Tran Thi Lan Huong, Ngo Que Lan et al., Study Guide for Basic Principles of Marxism-Leninism 2, HUST Publ., 2015. (References to chapters 4, 5, 6).

Study and examination requirements and forms of examination

  • Process score (discussion score, mini test scores, attendance score) accounts for 50%
  • Final exam score (written examination or multiple choice test) accounts for 50%.
  • Credits: 2(2-0-0-4) ~ 2.84 ECTs
  • Prerequisite: None
  • Pre-courses: SSH1111 (Marxist-Leninist philosophy), SSH1121 ( Marxist-Leninist political economy)
  • Co-requisite Courses: None

Objectives and Contents: The subject Scientific Socialism equips students with socio-political awareness and methodology about the inevitable historical process leading to the formation and development of the communist socio-economic form. Therefore, the classics of Marxism-Leninism were correct in defining scientific socialism that education is the theoretical weapon of society. modern working class and its party to carry out the process of human emancipation, emancipation of themselves. Once the working class and laborers do not have the correct and adequate awareness of socialism, it is impossible to have firm beliefs, ideals and revolutionary bravery in all situations. At every turn of history, there is not enough scientific basis and bravery to apply creatively and properly develop the theory of socialism and the path to socialism in Vietnam as philosophy. Marxism-Leninism and political economy, scientific socialism not only explains the world. , but basically it's about improving the world according to the laws of nature. However, in accordance with progress and civilization. Researching and studying socialism and science contributes to the socio-political orientation for the practical activities of the Socialist Party and State and the people in the socialist revolution, building socialism and protecting socialism. Socialist Fatherland.

Researching and studying scientific socialism helps students have grounds to receive scientific knowledge to stay awake, analyze properly, fight against negative perceptions, wrong consciousness, propagate against imperialism. nationalist, reactionary against the Communist Party of Vietnam, the State of the Socialist Republic of Vietnam. socialism, going against the trend and interests of the people, the nation and progressive humanity.

Scientific socialism makes an important contribution to the education of scientific belief, educating the people about socialist goals and ideals and the path to capitalist socialism. Scientific beliefs are formed on the basis of scientific awareness and practical activities. On the basis of scientific awareness, through education, activities and practices, beliefs are formed and developed. Scientific belief is the unification between perception, emotion, will and determination to become the spiritual driving force that motivates people to engage in collective activities in an active, self-conscious, creative and revolutionary way.

Content

Chapter 1: Introduction to Scientific Socialism
1.1. The Birth of Scientific Socialism
1.2. Basic stages of development of Scientific Socialism
1.3. Objects, methods and significance of the study of Scientific Socialism
Chapter 2: The historical mission of the working class
2.1. Basic views of Marxism - Leninism on the working class and the world historical mission of the working class
2.2. The working class and the implementation of the historical mission of the working class today
2.3. Historical mission of the Vietnamese working class
Chapter 3: Socialism and the transition to socialism
3.1. Socialism
3.2. Transitional period to socialism
3.3. Transition to Socialism in Vietnam
Chapter 4: Socialist democracy and the socialist state
4.1. Democracy and socialist democracy
4.2. Socialist State
4.3. Socialist democracy and the socialist rule of law state in Vietnam
Chapter 5: Social structure - classes and alliances between classes and classes in the transition to socialism
5.1. Social-class structure in the transition to socialism
5.2. Union of classes and classes in the transition to socialism
5.3. Social structure - class and alliance of classes and classes in the transition to socialism in Vietnam
Chapter 6: Nation and religious issues in the transition to socialism
6.1. The nation in the transition to socialism
6.2. Religion in the period of transition to socialism
6.3. Ethnic and religious relations in Vietnam
Chapter 7: Family problems in the transition to socialism
7.1. The concept, position and function of the family
7.2. Basis for building a family during the transition to socialism
7.3. Building a Vietnamese family during the transition to socialism

Reading list

Textbook:

  • Textbook of Scientific Socialism, directed by the Ministry of Education and Training, National Political Publishing House, Hanoi 2021
  • Textbook of Scientific Socialism, directed by the Central Council, compiles the national curriculum of Marxist-Leninist sciences and Ideology of Ho Chi Minh.

Study and examination requirements and forms of examination

  • Process score (discussion score, mini test scores, attendance score) accounts for 50%
  • Final exam score (written examination or multiple choice test) accounts for 50%.
  • Credits: 2(2-0-0-4) ~ 2.84 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: Viet Nam Communist Party History provides students with a comprehensive view about the birth of the Communist Party of Vietnam, the path set forth by the Communist Party of Vietnam during the leadership of the Vietnamese revolution from 1930 to present – from the people's democratic national revolution to the socialist revolution. Studying Viet Nam Communist Party History helps students improve their awareness about new era of the nation – Ho Chi Minh era, in order to understand, explain practical problems and apply the Party's point of view to life.

In addition, the subject strengthens students' teamwork skills, presentations and serious attitude to study, work and life.

Content

Chapter 1. The Communist Party of Vietnam was born and lead the struggle for revolutionary power (1930-1945)
1.1. The Communist Party of Vietnam was born and the Party's first political platform
1.2. Leading the struggle for power (1930-1945)
Chapter 2. The Party led two resistance wars, completed national liberation and reunification (1945-1975).
2.1. Lead the construction and defense of the revolutionary government, the resistance war against the French colonialists (1945-1954)
2.2. The Party led the socialist revolution in the North and the resistance war against the American imperialist aggression, liberated the South, and reunified the country (1954-1975)
Chapter 3. The Party led the country in the transition to socialism and newly transformed companies (1975-2018)
3.1. Leading the country in building socialism and organizing protection (1975-1986)
3.3. Leading the innovation process, promoting industrialization, modernization and international integration (1986-2018)

Reading list

Textbook:
Ministry of Education and Training (2021), Textbook of Viet Nam Communist Party History, Truth National Political Publishing House, Ha Noi.
Reference:
[1] Truong Huy Quynh, Dinh Xuan Lam, Le Mau Han (2001), An overview of Vietnamese history, complete volume, Vietnam Education Publishing House.
[2] Communist Party of Vietnam (2002), Complete Party Document, National Political Publishing House.

Study and examination requirements and forms of examination

  • Process score (discussion score, mini test scores, attendance score) accounts for 50%
  • Final exam score (written examination or multiple choice test) accounts for 50%.
  • Credits: 2(2-0-0-4) ~ 2.84 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: The module equips students with a system of knowledge about the subjects, methods and meanings of the subject Ho Chi Minh’s ideology. The course presents the process of the formation and development of Ho Chi Minh ideology, the basic contents of Ho Chi Minh's ideology, morality, culture and style. Helping students understand Ho Chi Minh's system of views on basic issues of the Vietnamese revolution, from the people's democratic revolution to the socialist revolution.

Content

Chapter 1. Concepts, objects, methods and meanings of studying Ho Chi Minh’s ideology
1.1. The concept of Ho Chi Minh's ideology
1.2. Research subjects
1.3. Research Methods
1.4. The meaning of studying Ho Chi Minh's ideology subject
Chapter 2. Foundation, process of formation and development of Ho Chi Minh ideology
2.1. Basis of Ho Chi Minh Ideology Formation
2.2. The process of formation and development of Ho Chi Minh's ideology
2.3. Values of Ho Chi Minh's ideology
Chapter 3. Ho Chi Minh's ideology on national independence and socialism
3.1. Ho Chi Minh Ideology on National Independence
3.2. Ho Chi Minh's ideology on socialism and building socialism
3.3. Ho Chi Minh Ideology on the relationship between national independence and socialism
3.4. Applying Ho Chi Minh's ideology on national independence associated with socialism in the current revolutionary cause of Vietnam
Chapter 4. Ho Chi Minh's ideology on the Communist Party of Vietnam and the State of the people, by the people, for the people.
4.1. Ho Chi Minh Ideology on the Communist Party of Vietnam
4.2. Ho Chi Minh's ideology on the State of the people, by the people, for the people
4.3. Applying Ho Chi Minh's ideology to the construction of the Party and the State
Chapter 5. Ho Chi Minh's ideology on great national unity and international solidarity
5.1. Ho Chi Minh Ideology on Great National Unity
5.2. Ho Chi Minh's ideology on international solidarity
5.3. Applying Ho Chi Minh Ideology on great national unity and international solidarity in the current period
Chapter 6. Ho Chi Minh's ideology on culture, morality and human
6.1. Ho Chi Minh's ideology on culture
6.2. Ho Chi Minh's ideology on morality
6.3. Ho Chi Minh's ideology about people

 

Reading list

Textbook:
Ministry of Education and Training. Textbook of Ho Chi Minh Ideology. National Political Publishing House truth, Ha Noi, 2021
Reference:
[1] Ho Chi Minh, Full set. Truth National Political Publishing House (15 volumes), 2011.
[2] General Vo Nguyen Giap (editor), Ho Chi Minh Ideology and Vietnam's revolutionary path, National Political Publishing House, 2010.
[3] Ho Chi Minh National Academy of Politics, Prof. Dr. Song Thanh (Editor), Ho Chi Minh biography, Political Theory Publishing House, Hanoi, 2006.
[4] Nguyen Dinh Loc, Ho Chi Minh Ideology on the state of the people, by the people, for the people, National Political Publishing House, 1998.
[5] Song Thanh, Ho Chi Minh, a prominent thinker, Political Theory Publishing House, 2005.

Study and examination requirements and forms of examination

  • Process score (discussion score, mini test scores, attendance score) accounts for 50%
  • Final exam score (written examination or multiple choice test) accounts for 50%
  • Credits: 2(1-0-2-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course provides students with basic knowledge of doing business process, enterprise, understanding of strategic management and functions in enterprise, create foundation to study major courses relating to business, economics and management. After completing this subject, students will be able to: understand definition and the role of doing business; describe the main content of business management process; present advantages and disadvantages of types of enterprise; analyze internal and external factors influencing in business performance; present the main content of management aspects (strategy, marketing, production, human resource, information system, accounting, cost and finance management); know the analysis method and simple economic problems in enterprise. This course consists of: (1) overview of business management; (2) strategic management; (3) marketing management; (4) operation management; (5) human resource management; (6) management information system; (7) corporate accounting, cost management; (8) financial management. 

Content

Chapter 1: Overview of business administration
1.1. Business Administration concept
1.2. Role of business administration
1.3. Entrepreneurship and spirit
1.4. Business administration: opportunities and threats
Chapter 2: Business and some main theoretical keywords
2.1. Introduction of business
2.2. Business environments
2.3. Business functions
2.4. Some main theoretical keywords

Reading list

Textbook:
Vietnamese Language Book
1. Nguyen Tien Dung (2017), Introduction of Business Administration Lecture, School of Economics and Management, Hanoi University of Science and Technology.
English Language Book
1. Kwendo E.S. & Siele E. (2016), Introduction to Business Management, Acrodile Publishing Ltd. ISBN-10: 9966007334. ISBN-13: 978-9966007339
Reference:
Vietnamese Language Materials
1. Dong T. T. P et al. (2005), Business Administration, Statistics Publishing House.
2. Nguyen Thanh Do and Nguyen Ngoc Huyen (2012), Business Administration, NEU Publishing House
English Language Materials:
1. Scarborough, Norman M. (2012), Effective Small Business Management: An Entrepreneurial Approach, 10th, Prentice-Hall, New Jersey, USA.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Mid-term: 50%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course help students grasp basic issues of foreign trade and the shift of resources between countries, including the source and the gains from trade among nations, the tools and methods used in international trade, the problem of international investment, foreign currency market and exchange rate. After completing this subject, students will be able to:

  • Understand the basis of forming and the mechanism for dividing the gains from international trade between countries.
  • Assess the impact of international trade barriers on the interests of businesses, consumers and the whole market.
  • Understand the formation and basic characteristics of the types of international economic links that lead to changes in the mode of economic activity of enterprises.
  • Know the principles and motives that lead to the shift of international investment capital among enterprises across countries.

Know the principle of forming the exchange rate between currencies and financial instruments used to hedge exchange rate fluctuations in the foreign exchange market.

Contents of the course include: Theories of international trade: absolute advantage, relative advantage and competitive advantage. Trade policy instruments such as export-import tariffs, export-import quotas, technical barriers, dumping. International investment. Foreign exchange market and exchange rate.

Content

Chapter 1: INTRODUCTION TO INTERNATIONAL ECONOMICS
1.1. Definition of international economics
1.2. Roles of international economics
1.3. Subjects and contents of international economics study
Chapter 2: INTERNATIONAL TRADE THEORY
2.1. Absolute advantage theory
2.2. Comparative advantage theory
2.3. Factor proportion theorem
2.4. Theory of competitive advantage
Chapter 3: MEASURES THAT REGULATE INTERNATIONAL TRADE
3.1. Overview of international trade policy
3.2. Import and export tariffs
3.3. Import and export quotas
3.4. Dumping
3.5. Other measures regulating international trade
Chapter 4: INTERNATIONAL ECONOMIC INTEGRATION
4.1 Forms of international economic integration
4.2 Analyze the impact of international economic integration
4.3 International economic organizations in the world
Chapter 5: MULTI-NATIONAL COMPANY AND INTERNATIONAL RESOURCES MOVEMENT
5.1. Business types of enterprise in a globalized environment
5.2. Multinational companies
5.3. International capital movement
5.4. International labor movement

Chapter 6: FOREIGN EXCHANGE MARKET AND INTERNATIONAL BALANCE OF PAYMENTS
6.1 Foreign exchange market
6.2 Exchange rates
6.3 International balance of payments

Reading list

Textbook:  
Paul R. Krugman (2017). International Economics: Theory and Policy. 11th edition. Addison-Wesley.
Reference:
[1] Hoang Vinh Long (2004). International economics. Ho Chi Minh City National University Press
[2] Dr. Tran Van Hoe and Dr. Nguyen Van Tuan (2007). International trade curriculum. National Economic University Press.
[3] John D. Daniels at al (2015). International Business: Environments and Operations. 15th edition. Pearson Education Ltd.
[4] Nguyen Tai Vuong, (2017), Lecture on International Economics, School of Economics and Management, Hanoi University of Science and Technology (HUST)

Study and examination requirements and forms of examination 

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 10%
  • Mid-term: 25%
  • Final exam: 60%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: EM1100 (Principles of Microeconomics)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with basic concepts of marketing, the role of marketing to individuals and organization doing business in market mechanism and key decisions of marketing in the enterprise. After completing this subject, students will be able to: describe the marketing activities to be done and the role of marketing in a business organization, distinguish between marketing and sales, presenting the general process of marketing activities in the enterprise: macro environment analysis, market research, competitors analysis, market segmentation, target market selection, developing marketing-mix strategies and programs; name and describe criteria used to market segmentation, target market selection; explain advantages and disadvantages of target market selection strategies; present the content of marketing-mix policies: Product, Price, Place, Promotion; compare various types of marketing-mix strategies for different types of products and market conditions.

This module consists of: overview of marketing; (2) marketing information system and market research; (3) marketing environment; (4) purchasing behavior of customers; (5) segmentation, target market selection and positioning; (6) decisions about products; (7) pricing decisions; (8) distribution decisions; and (9) marketing communication decisions.

Content

Chapter 1: Introduction to marketing
1.1 Marketing as an Activity
1.2 Marketing as a Management Philosophy
1.3 Core Marketing Concepts
1.4 Roles of Marketing for Organizations and Individuals
Chapter 2: Marketing Information System and Market Research 
2.1 Marketing Information and Marketing Decisions
2.2 Collecting Internal Marketing Information
2.3 Collecting Marketing Intelligence
2.4 Market Research
Chapter 3: Marketing Environment for Enterprises 
3.1 Macro-marketing environment
3.2 Micro-marketing environment
Chapter 4: Customer Buying Behavior 
4.1 Importance of Studying Customer Buying Behavior
4.2 Buying Behavior of Consumers
4.3 Buying Behavior of Industrial Customers
4.4 Buying Behavior of Non-profit Organizations
Chapter 5: Market Segmentation, Targeting and Positioning 
5.1 Introduction
5.2 Market Segmentation
5.3 Target Market Selection
5.4 Positioning
5.5 Differentiation
Chapter 6: Product Decisions (P1) 
6.1 Introduction to P1
6.2 New Product Development
6.3 Product Brand Decisions
6.4 Package Decisions
6.5 Supportive Service Decisions
6.6 Product Portfolio Decisions
6.8 Product Life Cycle and Marketing Decision
Chapter 7: Price Decisions (P2) 
7.1 Introduction to P2
7.2 Pricing Methods
7.3 Types of Pricing Policies
7.4 Changing Prices and Adapting to Price Changes
Chapter 8: Place Decisions (P3) 
8.1 Introduction to P3
8.2 Channel Design Decisions
8.3 Channel Member Management Decisions
8.4 Retailing and Wholesaling
8.5 Logistics in Distribution
Chapter 9: Marketing Communication (P4) 
9.1 Introduction to P4
9.2 Integrated Marketing Communication (IMC)
9.3 Advertising
9.4 Sales Promotion
9.5 Public Relations (PR)
9.6 Direct Marketing
9.7 Personal Selling

Reading list

Textbook:
Vietnamese Language Book

  1. Nguyen Tien Dzung (2012), Giao trinh Marketing can ban (Basic Marketing Textbook), Vietnam Education Publisher.

English Language Book

  1. Philip Kotler & Gary Amstrong (2021), Principles of Marketing, 18th edition, Pearson Publisher. ISBN-13: 978-1-292-34113-2

Reference:

  1. William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy (2013), Basic Marketing: A Marketing Strategy Planning Approach, 19th edition, McGraw-Hill Education. ISBN-13: 978-0078028984.
  2. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2017), Marketing 4.0: Moving from Traditional to Digital, John Wiley & Sons, Inc., Hoboken, New Jersey. ISBN 978-1-119-34106-2.

Study and examination requirements and forms of examination 

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments:  20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: EM1010 (Introduction to Management), EM1170 (Introduction to the Legal Environment)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with insights into the general law and legal regulations that affect the economic activities of individuals and legal entities in a market economy from start-up, operate until terminated. After completing this subject, students will be able to: (1) have general understanding of state and law, specially business law; (2) distinguish types of enterprise, know the process of establishing an enterprise; (3) understand the rules of contract law, know how to draft common contracts in business; (4) firmly grasp regulations on competition law; (5) know how to resolve business disputes, the advantages and disadvantages of each mode of settlement in order to choose the most effective way to resolve disputes; and (6) understand how businesses can withdraw from the marketplace through bankruptcy or dissolution.

This module consists of (1) overview of business law, (2) corporate law, (3) law on business contracts, (4) law on competition, (5) law on business dispute settlement, (6) laws on bankruptcy and dissolution of enterprises.

 
Content
Chapter 1: Introduction to the Business Law
1.1 Concept, role and importance of Business Law
1.2 Position of Business Law in Vietnamese legal system  
1.3 Source of Business Law  
1.4 Business entities - Traders  
1.5 Limited liability and infinite liability  
1.6 Business classification in Vietnam
Chapter 2: Law on business organization
2.1 Business households and business individuals - Basic legal issues    
2.2 Enterprises - The main form of business organization    
2.3 Types of businesses under the laws of Vietnam    
Chapter 3: Laws on business contracts
3.1 Concept and classification of contracts in business  
3.2 Principles for business commitment, performing and terminating contracts
3.3 The conditions into the effect of a business contract
3.4 Invalid business contract and method of handling  
3.5 The structure of a business contract  
3.6 The breach of contract in business and sanctions  
3.7 Drafting business contracts skills
3.8 Some common contracts in business  
Chapter 4: Competition law
4.1 The concept, characteristics and role of competition
4.2 Overview of competition law
4.3 Anti-unfair competition law
4.4 Law to control prohibited competition behavior
Chapter 5: Solving business disputes
5.1 Concept and classification of business disputes
5.2 Dispute resolution and requirements for business dispute resolution
5.3 Methods for resolving business disputes
5.3.1 Dispute resolution by negotiation
5.3.2 Dispute resolution by mediation
5.3.3 Dispute resolution at Commercial Arbitration
5.3.4 Resolving disputes in Court       
5.3.5 Some other methods of resolving business disputes                                  
Chapter 6. Legislation on corporate and cooperatives bankruptcy
   6.1 Overview of corporate and cooperatives bankruptcy
   6.2 Law on resolving enterprise and cooperative bankruptcy
   6.3 Legal consequences of bankruptcy settlement
 
Reading list 
Text books
  1. Vu Quang (2012), Luật Kinh doanh, National Political Publishing House
  2. Pham Duy Nghia (2011), Luật Kinh tế, Public Security Publishing House
  3. HLU (2009), Luật Thương Mại, Public Security Publishing House.
  4. Pham Duy Nghia (2006), Luật Doanh Nghiệp, Tình huống- Phân tích - Bình luận. Hanoi National University Publishing House
  5. Le Minh Toan, Vu Quang (2004). Luật Kinh tế Việt Nam. National Political Publishing House.

References

  1. Legal documents
  2. Constitution of the Socialist Republic of Vietnam 2013
  3. Enterprise Law 2014, Investment Law, Commercial Law, Civil Code 2013, Bankruptcy Law 2014, Cooperative Law 2012, Civil Procedure Code 2015, Competition Law 2004, Commercial Arbitration Law 2010…and other laws and regulations guiding documents (Decree, Circular, Decision, Directive...)
  4. Monographs and scientific articles
  5. Pham Duy Nghia (2004). Economic Law Monograph - Postgraduate monograph, National University Hanoi Publishing House
  6. Nguyen Ngoc Bich - Nguyen Dinh Cung (2009). Company: capital, management & disputes under the Enterprise Law 2005, Hanoi Knowledge Publishing House.
  7. Websites: http://www.viet-studies.info/
  8. Other common pages on Economics - Economic Law on the Internet

Study and examination requirements and forms of examination 

  • After-school exercises should be completed by students independently after each class.
  • Mid-term: 40%
  • Final exam: 60%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: MI2020 (Probability and Statistics)
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of data collection, descriptive analysis, inferential statistical analysis, forecast based on statistics in economics and business. After completing this subject, students will be able to: understand characteristics of two main fields of statistics; know how to present, describe statistical data by frequency tables, graphs, and quantities such as mean, median, and standard deviation; calculate the confidence intervals of the mean and the population proportion; know how to state the null hypothesis and the alternate hypothesis; perform parametric test on one, two and more than two populations; perform univariate and multivariate regression and correlation analysis; know how to forecast based on time series; understand the scope of the application and know how to perform some common non-parametric tests.

This module consists of (1) overview of statistics; (2) statistical data collection; (3) descriptive analysis by frequency table and graphs; (4) descriptive analysis by numerical measures; (5) random variables and common probability distributions; (6) distribution of sample parameters; (7) estimation and confidence intervals; (8) one-sample and two-sample tests of hypothesis; (9) analysis of variance (ANOVA); (10) linear regression and correlation analysis; (11) multiple regression; (12) non-parametric tests; (13) forecast on time series data and (14) index.

Content

Chapter 1: Introduction to Statistics
1.1 Definitions and history of statistics
1.2 Methods of statistical research
1.3 Roles of statistics in economics and business
1.4 Some commonly used concepts in statistics
1.5 Overview of statistical research process
Chapter 2: Statistical data in economics and business
2.1 Definitions and classification of data
2.2 Basic statistical indicators in economics and business management
2.3 Collecting data methods
2.4 Sampling methods
2.5 Survey methods
2.6 Errors in statistical surveys
Chapter 3: Statistical data visualization by tabular and graph displays
3.1 Visualizing Data For A Categorical Variable
3.2 Visualizing Data For A Quantitative Variable
3.3 Summarizing Data For Two Variables
3.4 Data visualization practice with Excel/SPSS
Chapter 4: Summarizing data by numerical measures
4.1 Measures of central tendency
4.2 Measures of dispersion
4.3 Measures of distribution shape and detecting outliers
4.4 Five-number summaries and box plots
4.5 Measures of association between two variables
4.6 Descriptive data analysis practice with Excel/SPSS
Chapter 5: Interval Estimation and Hypothesis testing about population parameters
5.1 Sampling distributions
5.2 Theory about interval estimation and hypothesis testing
5.3 Interval estimation and hypothesis testing for one population
5.4 Interval estimation and hypothesis testing for two population
5.5 Determining sample size
5.5 Hypothesis testing and decision making
Chapter 6: Analysis of variance
6.1. An introduction to experimental design and analysis of variance
6.2 One-way ANOVA
6.3 Two-way ANOVA
6.4 ANOVA practice with Excel/SPSS
Chapter 7: Nonparametric test
7.1 Introduction to nonparametric test
7.2 Wilcoxon signed-rank test
7.3 Wilcoxon test for difference between two independent samples
7.4 Wilcoxon test for difference between two matched samples
7.5 Kruskal Wallis test for multiple independent samples
7.6 Chi-square test for the goodness of fit
7.7 Chi-square test for the independence
7.8 Non-parametric test practice with SPSS
Chapter 8: Regression and correlation
8.1 Introduction to correlation and regression
8.2 Simple linear regression
8.3 Linear correlation
8.4 Correlation between qualitative variables
8.5 Multiple linear regression
8.6 Regression with qualitative variables
8.7 Non-linear regression
8.8 Data Analysis with regression

Reading list

Textbook:
English Language Book

  • Anderson, David R., Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran (2017), Statistics for Business and Economics 13th, South-Western Cengage Learning, USA.

Software:

  • Microsoft Excel and tools support for statistical analysis (add-ins) Data Analysis and IBM SPSS.

Reference:

  1. Daniel J. Denis (2019), SPSS Data Analysis for Univariate, Bivariate, and Multivariate Statistics, John Wiley & Sons, Inc, USA.
  2. Douglas A. Lind, William G Marchal, Samuel A. Wathen (2012), Basic Statistics for Business and Economics 8th, McGraw-Hill Education, USA.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of concepts, methods, and techniques that support the design, improvement, administration, configuration, enactment, and analysis of business processes, in order to minimize cost and maximize value creation through continuously assessing the efficiency and effectiveness of these processes. After completing this course, students will be able to: (1) model simple business processes in terms of people, and activity sequences involved, the data and materials flowing through those sequences; (2) assess the documented business processes using their key performance indicator such as efficiency, intended service quality, process flexibility and costs associated with occurred failures; (3) diagnose problems and formulate improvements as well as estimate the effects of these improvements in terms of the above process metrics; and (4) explain the concept of business process management and its relationships with other modern management solutions such as Total Quality Management, Lean and Six Sigma, Enterprise Resource Planning, and Business Process Reengineering.

This subject presents the following topics (1) Introduction to Business Process Management; (2) Business processes modeling; (3) Business process analysis; and (4) Business process improvement.

Content

Chapter 1: Introduction to Business Process Management
1.1 Definition of Business Process
1.2 Typology of Business Process
1.3 Concepts and roles of Business Process Management
1.4 Principles of Business Process Management
1.5 Business Process Management System
1.6 Information Technology in Business Process Management
Chapter 2: Business Process Design, Modelling, and Simulation
2.1 Concepts and roles of Business Process Design
2.2 Business Process Models
2.3 Steps to design Business Process
2.4 UML language in Business Process Design
2.5 Definition and classification of Business Process Modeling
2.6 Steps to Business Process Modeling
2.7 Application of @Risk and SimQuick in Business Process Modeling
Chapter 3: Business Process Analysis
3.1 Definitions and content of Business Process Analysis
3.2 Criteria for measuring Business Process Performance
3.3 Business Process Analysis Models (Balance Scorecard, Cost of Quality, DEA)
3.4 Practice Business Process Analysis with Excel Add-ins
Chapter 4: Business Process Improvement
4.1 Definitions and Importance of Business Process Improvement
4.2 Tools for Business Process Improvement (7 QC tools, Lean, 6 Sigma)
4.3 Steps for Business Process Improvement Program
4.4 Change Management during Business Process Improvement

Reading list

Textbook:
English Language Book

  1. Laguna, Manuel, & Marklund, Johan. (2013). Business process modeling, simulation and design. CRC Press.

Reference

Vietnamese Language Materials

  1. Brocke, Jan vom, and Michael Rosemann (2015). Handbook on Business Process Management 1: Introduction, Methods, and Information Systems. Springer Publishing Company, Incorporated.
  2. Brocke, Jan vom, and Michael Rosemann (2015). Handbook on Business Process Management 2: Strategic Alignment, Governance, People and Culture. Springer Publishing Company, Incorporated
  3. Boutros, T., & Purdie, T. (2014). The process improvement handbook: a blueprint for managing change and increasing organizational performance. McGraw-Hill Education

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge and tools for modelling and analyzing business systems to understand the behaviors of system variables, hence, to enhance the quality and effectiveness of business decisions. This course introduces and gives students chance to practice three types of simulation with the support of professional simulation software: (1) Monte Carlo simulation to model complex but static problems such as inventory control, forecasting and decision analysis; (2) Discrete Event Simulation to model the operational behavior of systems with complex queues such as hospitals, airports and supermarkets; and (3) System dynamics to model long-term, strategic problems such as the long-term effects of government policy decisions on the health care system.

Content

Chapter 1: Introduction of Business Simulation
1.1. Definition and Role of Business Simulation
1.2. Business simulation models
1.3. Some core concepts and procedure of business simulation
1.4. Business simulation software
Chapter 2: Applying the statistics theory and random function in simulation
2.1 Decision tree theory
2.2 Sensitivity analysis
2.3 Expectation to perfect information
2.4 Business Simulation with RAND() function and optimization
Chapter 3: Business simulation with subjective probability distribution function
3.1 Two-point probability distribution
3.2 Three-point probability distribution
3.3 Five-point probability distribution
Chapter 4: Business simulation with empirical probability distribution function
4.1 Simulation problem with discrete input variable
4.2 Simulation problem with continuous input variable
Chapter 5: Business simulation with theoretical probability distribution function
5.1 Simulation problem with discrete random input variable (uniform distribution, binomial, Poisson)
5.2 Simulation problem with continuous random input variables (uniform, exponential, normal, binomial approximation and Poisson distribution using normal distribution)
Chapter 6: Business Simulation with SimQuick
6.1 Introduction of SimQuick
6.2 Waiting lines management simulation
6.3 Inventory and Supply Chains management simulation
6.4 Manufacturing management simulation
6.5 Project Risk Management simulation
Chapter 7: Crystal Ball business simulation
7.1 Introduction of Crystal Ball
7.2 Conducting and Using simunation models in Crystal Ball
7.3 Optimization simulation problems
7.4 Time-series simulation problems

Reading list

Textbook:
English Language Book

  1. Pinder, J.P. (2017), Introduction to Business Analytics Using Simulation, Elsevier.
  2. Guerrero, H. (2019), Excel Data Analysis: Modelling and Simulation, Springer.

Reference:
English Language Materials:

  1. David Hartvigsen (2016), SimQuick: Process Simulation with Excel, 3rd Edition [Print Replica] Kindle Edition, 126 pp, Amazon Digital Services LLC Publisher.
  2. EPM Information Development Team, Oracle (2012), Oracle® Crystal Ball User's Guide - Release 11.1.2, Oracle Corporation.
  3. Rubinstein, R.Y. & Kroese, D.P (2017), Simulation and the Monte Carlo method, 3rd edition, John Wiley & Son Inc.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course aims to provide students with basic and modern knowledge of operation management – managing all activities related to the process of creating products and services in the business. After completing this subject, students will be able to: apply equipped methods and quantitative models to solve the various problems of business management through the accompanying exercises and assignments. This module provides students with the important theoretical background in production system, main issues of operation management, and methods, quantitative and qualitative analytical tools to solve those problems

Content

Chapter 1. Overview Of Production And Production Management
1.1. Understand the production
1.2. Production classification
1.3. Contents and goals of production management
1.4. The relationship between production management and other management functions in the enterprise
1.5. Structure of production system
1.6. Productivity
1.7. Chapter practice exercises
Chapter 2. Capacity Management
2.1. Definition of capacity
2.2. Capacity classification
2.3. Calculating capacity
2.4. The criteria for evaluating the use of capacity
2.5. Chapter practice exercises
Chapter 3. Production Cycle
3.1. Definition of production cycle
3.2. Structure of the production cycle
3.3. Calculating production cycles for simple manufacturing processes
3.4. Calculating production cycles for complex manufacturing processes
3.5. Solutions to reduce production cycle
3.6. Chapter practice exercises
Chapter 4. Production Planning
4.1. The concept and importance of planning in production management
4.2. General process of production planning
4.3. Aggregate plan (medium-term production plan)
4.4. Short-term production planning
4.5. Chapter practice exercises
Chapter 5. Organization Of Line Manufacturing

5.1. Concept of production line
5.2. Classification of production lines
5.3. Organization of production line continuous
5.4. Organization of production line discontinuous
5.5. Solutions to ensure efficient operation of the production line
5.6. Chapter practice exercises
Chapter 6. Short-Term Production Planning
6.1. Overview of short-term production planning
6.2. Manufacturing Operations Planning Systems
6.3. Method for Job-shop scheduling
6.4. Chapter practice exercises
Chapter 7. Planning For Service System
7.1. The concept and characteristics of the service
7.2. Service classification
7.3. Short-term production planning for service system
7.4. Queuing theory
7.5. Chapter practice exercises
Chapter 8. Planning for A Project-Based Production
8.1. Project concept
8.2. Methods of planning for project-based production
8.3. Reduce project cycle time (PERT/COST)
8.4. Adjust plans when resources are limited
8.5. Chapter practice exercises

Reading list 

Textbook:  

  1. Nguyen Thanh Hieu, Truong Duc Luc & Nguyen Dinh Trung. (2018). Operational management Curriculum. Publishing House of the National Economics University.
  2. Nguyen Van Nghien. (2009). Production and operation management. Vietnam Education publishing house.

Reference:

  1. William J. Stevenson. 2021. Operation Management. McGraw-Hill Companies. ISBN13: 9781260238891. 14th Edition.
  2. Jay Heizer, Barry Render, Chuck Munson. 2017. Operations Management: sustainability and supply chain management. Published by Pearson. ISBN: 13:0-13-413042-2. 12th Edition.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course provides students with basic concepts and issues of supply chain functions within the enterprise. The students will be perceived the importance of the supply chain in enhancing the competitiveness of the companies involving in the whole supply chain. The course provides in-depth knowledge of logistics and supply chain management, demand management; Searching, evaluating, and selecting suppliers, warehousing, and transportation; Information management and financial support for supply chain.

Content

Chapter 1: Overview on supply chain and supply chain management
1.1. Introduction
1.2. Supply chain concept
1.3. Supply chain targets
1.4. The importance of supply chain decision and levels
1.5. Supply chain management
Chapter 2: Strategic level and the relevance between competition and supply chain strategy
2.1 Competition strategy and Supply chain management
2.2 The relevance between Competition strategy and Supply chain management
2.3 Strategic level and adjustment
2.5 Threats to the balance of strategy
Chapter 3: Six factors of a supply chain and evaluation criteria
3.1 Infrastructure
3.2 Inventory
3.3 Transport
3.4 Information
3.5 Purchasing
3.6 Pricing
Chapter 4: Supply chain structure
4.1 Supply chain models
4.2 Role of online business and supply chain structure
4.3 Selecting a supply chain model
4.4 International factor in selecting supply chain
Chapter 5: Planning
5.1 General planning
5.2 Implementation planning and sales
Chapter 6: Supply chain collaboration and association
6.1. Bullwhip effect
6.2 Collaboration and association
6.3 Threats to supply chain association
Chapter 7: Supply chain contract
7.1 Double Marginalization effect
7.2 Supply chain contract
Chapter 8: Inventory management
8.1 Cycling inventory level
8.2 Insurance inventory level
8.3 Optimal inventory level
Chapter 9: Transportation management
9.1 Role of transportation
9.2 Transportation types
9.3 Transportation network models
Chapter 10: Input purchasing management
10.1 Role of purchasing
10.2 Self-manufacturing or purchasing?
10.3 Selecting a supplier
Chapter 11: Pricing
11.1 Role of Pricing
11.2 Context and methods
Chapter 12: Applying the information technology in a supply chain

Reading list

Textbook:
Cao To Linh (2021), Supply Chain Management, School of Economics and Management, HUST
Reference:
[1]. Sunil Chopra and Peter Meindl (2016), Supply Chain Management: Strategy, Planning and Operation, Pearson, 6th edition
[2]. Shoshana Cohen and Joseph Roussel (2005) Strategic Supply Chain Management – The five disciplines for top performance, Mc Graw-Hill

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with knowledge and skills relating to concept, principles and the major parts of accounting. After completing this subject, students will be able to: independently make and check the reasonableness and validity of different types of significant accounting vouchers; record the basic economic transactions in the relevant accounting books; keep track of the accounting and calculation cycle of accounting to determine the ordinary business performance of the enterprise; read and understand the main content presented on the financial statements of the enterprise. The main content of the course are: Overview of accounting; Determining the book value of accounting objects; Accounting account and double entry book; Accounting of major business processes; Accounting vouchers and books; The accounting report of the enterprise; Organization of accountancy.

Content

Chapter 1: Overview of accounting 
1.1. Basic accounting concepts
1.2. Accounting objects
1.3. Introduction to financial statements
1.4. GAAP
1.5. Accounting environment
Chapter 2: Accounting vouchers 
2.1 Definition
2.2 Categorization
2.3 Voucher content
2.4 Regulation related to vouchers
2.5 Voucher process
Chapter 3: Account 
3.1 Definition and account structure
3.2 Rules to record accounts
3.4 Double entry
3.4 Recording business transactions into accounts
3.5 Vietnamese chart of accounts
Chapter 4: Accounting books 
4.1 Definition, roles and categories of accounting books
4.2 Recording accounting books
4.3 Types of accounting books
4.4 Accounting books in accounting software
Chapter 5: Accounting supply process 
5.1 Some concepts
5.2 User account
5.3 Method of accounting
Chapter 6: Accounting of production process 
6.1 Definition and classification of production costs
6.2. Calculation and determination of production factors
6.3 Calculating the cost of the finished product
6.4 Production process accounting
Chapter 7: Accounting of consumption process
7.1 Some concepts
7.2 User account
7.3 Method of accounting
Chapter 8: Financial statements 
8.1 Some general problems with the financial reporting system
8.2 Balance sheet
8.3 Report of business results
8.4 Cash flow statement
8.5 Notes to the financial statements
Chapter 9: Organization of accounting work 
9.1 Accounting apparatus
9.2 Organization model of the accounting apparatus
9.3 Build the voucher system
9.4 Organize the application of accounting account system
9.5 Organize the application of accounting forms
9.6 Identify other accounting policies
9.7 Preparation of specific reports

Reading list

Textbooks

  1. Principles of Accounting, University of Economics Ho Chi Minh City, 2019, Finance Publisher

References

Vietnamese references

  1.  Quốc hội nước CHXHCN Việt Nam (2015). Luật kế toán.
  2. Bộ Tài chính (2014). Thông tư 200/2014/TT-BTC
  3. Bộ Tài chinh (2000-2005). Chuẩn mực kế toán Việt nam.

English references

  1. John J. Wild, Ken W. Shaw (2019). Fundamental of Accounting Principles 25th Edition. Mc Graw Hill Education.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • LMS online quiz: 10%
  • Group homework: 20%
  • Individual assignment: 20%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: EM1100 (Principles of Microeconomics)
  • Co-requisite Courses: None

Objectives and Contents: Equip students with basic concepts and knowledge on money, interest rate, supply and demand of money, monetary policies of central banks, operation of financial systems, financial market, financial intermediaries, public finance, foreign exchange market, international balance of payment, and international financial system. Upon completion of this course, students understand operation of financial system, financial market, international monetary and financial market, operation of central banks; apply, analyze and assess financial market, monetary market, interest rate, public finance, foreign exchange market, international balance of payment.

The course includes the following topics: Overview on finance and  money, financial market, public finance, central bank and international financial and monetary policies.

Content

Chapter 1: General overview of finance and money
1.1. Money and functions of money
1.2. Types of money and measuring the amount of money
1.3. Establishment and development of money
1.4. Establishment and development of finance
1.5. The nature and function of finance
1.6. Financial system
Chapter 2: Some basic problems on interest rate
2.1. Interest rate concept and classification
2.2. Types of interest rates and debt instruments
2.3. The value of money and conversion of money over time
2.4. Measure and compare interest rate and rate of return
2.5. Structure of interest rate
Chapter 3: Financial market and financial intermediaries
3.1. Financial market concept
3.2. Structure of the financial market
3.3. Economic analysis of financial structure
3.4. Financial market tools
Chapter 4: Financial intermediaries
4.1. Overview of financial intermediaries
4.2. Types of financial intermediaries
4.3. Commercial bank
4.4. Financial intermediaries and technology-based financial products (Fintech)
Chapter 5: Public finance
5.1 Overview of public finance
5.2. State budget
5.3. Financial policy
Chapter 6: Corporate and personal finance
6.1. Corporate finance
6.2 Personal Finance
Chapter 7: Central bank and monetary policy
7.1. Overview of the central bank
7.2 Money Supply Process
7.3. Objectives and tools of monetary policy
7.4. Theories of demand for money
7.5. Perspectives on monetary policy
Chapter 8: International Finance
8.1. Overview of international finance
8.2. Forex market and exchange rates
8.3. International balance of payments

Reading list

Textbook:  

  1. Cao Thị Ý Nhi, Đặng Anh Tuấn (2016). Giáo trình lý thuyết tài chính tiền tệ. Nhà xuất bản Đại học KTQD

Reference

  1. Frederic S.Mishkin (2001). Tiền tệ, ngân hàng và thị trường tài chính. Nhà xuất bản Khoa học và kỹ thuật Hà Nội
  2. Nguyễn Văn Ngọc (2012). Tiền tệ ngân hàng và thị trường tài chính. Nhà xuất bản Đại học KTQD
  3. Nguyễn Văn Tiến (2010). Giáo trình Kinh tế tiền tệ ngân hàng. Nhà xuất bản Thống kê
  4.  Frederic S.Mishkin (2010). Economics of Money, Banking, and Financial Market. The Columbia University
  5.  Jeff Madura (2010). Financial Markets and Institutions. 9th South-Western Cengage Learning

Study and examination requirements and forms of examination

The final mark includes 3 components:

  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: EM3500 (Principles of Accounting)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with initial knowledge of corporate finance in order to create firm background for further study of the content of corporate finance management. After completing this subject, students will gain basic knowledge of corporate finance and  initial skills to make financial decisions in the enterprise including: Financial relationships of enterprises; Assets and capital of the enterprise; Cost management, cost accounting, profit determination; Mobilizing capital for production, business activities and long-term investment projects; Profit distribution and reinvestment; Financial planning of enterprises. This course consists of: Overview of corporate finance; Expenses, revenues and profits of enterprises; Assets and funding sources of enterprises; The cash flow in the business; Time value of money, rate of return and risk; Evaluation and selection of long-term investment projects of enterprises; The cost of capital and the capital structure of the enterprise; Analysis of corporate finance and financial planning.

Content

Chapter 1: Overview of corporate finance
1.1. Concept, role and position of DNC
1.2. Enterprise operations and corporate governance content
1.3. The concept of “economic issues” and the approaches of corporate finance
1.4. Factors affecting the organization of the DNC
Chapter 2: Assets-Capital, Expenses-Revenue and profit of the business
2.1. Overview of assets and capital of the business
2.2. Business expenses of the enterprise
2.3. Revenue and income of the business
2.4. Profits of the business
Chapter 3: The Time Value of Money
3.1. The basic concepts
3.2. Present value and future value of a simple cash flow
3.3. Present value and future value of annuity
3.4. Extraordinary compounding of interest
3.5. Effective interest rate for the year
Chapter 4: Capital sources and tools for raising capital of enterprises
4.1. Overview of capital sources and tools for raising capital of enterprises
4.2. A general model for determining the value of a firm's capital raising tools
4.3. Model to determine the value of corporate bonds
4.4. Model to determine the value of preferred shares of the enterprise
4.5. Model to determine the value of public shares of the enterprise
Chapter 5: Analysis of corporate financial situation
5.1. Overview of the analysis of the financial position of the business
5.2. Overall analysis of financial position through financial statements
5.3. Analyze financial metrics
5.4. General analysis of financial situation
Chapter 6: Cost of capital and capital structure of the enterprise
6.1. Basic concept of the firm's cost of capital
6.2. The model determines the average cost of capital and the component cost of capital
6.3. Apply the average cost of capital model and construct the marginal cost of capital (MCC) curve.
Chapter 7: Making budget estimates, evaluating and selecting long-term investment projects of enterprises
7.1. Overview of long-term investment of enterprises
7.2. Evaluation and selection of investment projects
7.3. Determine the project's cash flow
Chapter 8: Business financial planning
8.1. Goals of financial planning
8.2. Contents of financial planning
8.3. Financial planning process
8.4. Financial planning illustration
8.5. Forecast of additional capital needs (AFN)

Reading list

Textbook:  

  1. Tran Ngoc Tho, Modern Corporate Finance (2nd Edition, revised), Information and Communication Publishing House, 2018-2019
  2. Vu Duy Hao, Tran Minh Tuan, Textbook of Corporate Finance, National Economics University Publishing House, 2019
  3. Eugene F. Brigham , Joel F. Houston , Fundamentals of Financial Management, 14th edition , Cengage Learning, 2021
  4. Slide of lecture on Corporate Finance compiled by BM QLTC teacher group, edited by Dao Thanh Binh.

Reference:

  1. Nghiem Si Thuong, Basic Textbook of Financial Management, Education Publishing House, 2010
  2. Corporate Finance, Ho Chi Minh City Economic Publishing House 2020
  3. Aswath Damodaran, Corporate Finance: Theory and Practice, John Wiley & Sons.
  4. George E. Pinches, Foundations of Financial Management, McGraw

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: EM3417 (Operations Management)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with basic concepts relating to business analysis in order to managing and  supervising the implementation of strategic objectives of enterprises. After completing this subject, students will be able to: discern definitions and relation between economic indicators; understand and apply analysis methods; accurately analyze  production and business situation of the enterprise in relation to the relevant factors; propose measures to improve business performance .

This module consists of (1) overview of business analysis; (2) business analysis methods; (3) analysis of production capacity and business results; (4) cost analysis; (5) analysis of sales; (6) profit analysis; (7) analysis of business effectiveness; and (8) business analysis with the KPI.

Content

Chapter 1: Overview of business analytics
1.1 Definitions and roles of business analytics
1.2 Business analytics methods
1.3 Business analytics resources
1.4 Business analytics contents
1.5 Modern evaluation tools for managers
Chapter 2: BSC, KPI and management based on targets
2.1 Concept of management based on targets
2.2 Value chain of business
2.3 BSC – Balanced scorecard
2.4 KPIs – Criteria matrix
2.5 Modern perspectives of using BSC and KPIs
Chapter 3: Customers and business partners
3.1 Customers and business partners
3.2 Concerns of customers and business partners
3.3 Criteria to evaluate the customers and business partners’ satisfactions
3.4 Models and methods to measure the satisfactions of customers and business partners (Rater, SERVQUAL, SERVPERF)
Chapter 4: Inner process
4.1 Overview
4.2 Value chain
4.3 Manufacturing system
Chapter 5: Business finance analyzing
5.1 Costs and production costs analyzing
5.2 Break-even point and manufacturing-stop point analyzing
5.3 Revenue, benefits, and financial critertia analyzing
5.4 Financial information and decision-making process in business
Chapter 6: Renovation, renew and development ability
6.1. Overview
6.2. Human resource
6.3 Infrastructure, technology, informatic system

Reading list

Textbook
English Language Book

  1. Umit S. Bititci (2016), Managing Business Performance: The Science and the Art, John Wiley & Sons, ISBN:9781119025672
  2. Paul Roetzer (2014), The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success, John Wiley & Sons, ISBN: 978-1-118-88358-7

Reference:
Vietnamese reference books

  1. Nguyen Van Cong (2015), Business Analytic, NEU Publishing House
  2. Bui Van Truong (2007), Business Analytic, Labour and Society Publishing House

English reference books

  1. Steven M. Bragg (2002), Business Ratios and Formulas 3rd Edi., A Comprehensive Guide
  2. Business Analytics for Managers: Taking Business Intelligence beyond Reporting

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: IT1130 (Introduction to Computer Science)
  • Co-requisite Courses : None

Objectives and Contents: This course aims to equip students with basic concepts relating to building and administrating the management information system, methods to analyze factors and develop decision support system for enterprises. After completing this subject, students will be able to:  design and manage organizations with the help of information technology; identify and access the latest information technology; manage changes in the organization due to changes in information technology; identify and master market opportunities driven by information technology to develop existing organizations and create new ones.

This module consists of: (1) overview of the information system; (2) components of the information system: hardware, software, communication systems, and database; (3) building and developing information systems; (4) decision support system; (5) integrated information system; (6) e-commerce; and (7) management of information system applications in changing business environments.

Content

Chapter 1. Overview of the management information system
1.1. Data, Information, and Information Systems
1.2. Components of Management Information System
1.3. Types of Management Information Systems
1.4. Roles of Management Information System
1.5. Global Business and Information Systems
Chapter 2. Components of the information system: hardware, software, communication systems
2.1. Hardware Platforms
2.2. Software Platforms
2.3. Communication Systems
2.4. Emerging Technologies
Chapter 3. Components of the information system: database
3.1. Database Management Systems
3.2. Database Models
3.3. Data Warehouse
3.4. Tools and Technologies for Accessing Information from Database
3.5. Information Policies, Data Administration, and Data Quality Assurance
Chapter 4. Building and developing information systems
4.1. Management Information System Development Cycles
4.2. Methodologies for Modeling and Designing Systems
4.3. New Approaches for Developing Information Systems
4.4. Managing Information System Project
Chapter 5. Decision support system
5.1. Decision Support Systems
5.2. Expert Systems
5.3. Group Decision Support Systems
5.4. Geographic Information Systems
5.5. Business Intelligence and Knowledge Management
Chapter 6. Integrated information system
6.1. Enterprise Applications
6.2. Interorganizational Systems
6.3. ERP, SCM, and CRM
6.4. E-commerce
Chapter 7. Securing information system
7.1. Business Values of Security and Control
7.2. Risks to Information Systems
7.3. Controls
7.4. Security Measures
7.5. Securities and Disaster Recovery
Chapter 8. Management of information system applications in changing business environments
8.1. Managing Knowledge
8.2. Enhancing Decision Making
8.3. Managing Global Systems
8.4. Creating and Maintaining Strategic Information Systems

Reading list

Textbook:
Laudon, K.C. & J.P. Laudon (2020). Management Information Systems: Managing the Digital Firm, 16th edition, Prentice Hall: New Jersey, USA.
Reference books:
[1] Phạm Thị Thanh Hồng (2012). Giáo trình Hệ thống thông tin quản lý, NXB Bách khoa Hà Nội
[2] Trần Thị Song Minh (2012). Giáo trình Hệ thống thông tin quản lý, NXB Đại học Kinh tế quốc dân
[3] Haag, Stephen and Cummings, Maeven (2012). Management Information Systems for the Information Age, 9th Edition, McGraw-Hill Education;
[4] R. Kelly Rainer, Brad Prince, and Hugh J. Watson (2015). Management Information Systems, 3rd Edition, Willey
[5] Luther M Maddy III (2017). Excel 2016: Database and Statistical Features, CreateSpace Independent Publishing Platform
[6] Joseph Valacich and Christoph Schneider (2018). Information System Today, Managing in the Digital World, 8th Edition, Pearson

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: EM1010 (Introduction to Management)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with basic knowledge of managing one of the most important resource of a company, that is human resource. Students will grasp the way to recruit, utilize employees and reward their contributions. After completing this subject, students will be able to: apply provided methods, models to solve different problems of human resource management in enterprises

This module provides students with the important theoretical background in human resource management systems in the enterprise, the major issues of human resource management and methods, quantitative and qualitative analytical tools to solve those problems.  The main content of this subject includes the basic concepts of human resource management; planning and recruiting; training and developing; remuneration policy; working environment and labor relations.

Content

Chapter 1: Introduction to Human Resource Management
1.1 Concept, role and meaning of Human Resource Management
1.2 The formation and development process of human resource management
1.3 Main activities of Human Resource Management
1.4 The role of the functional division to Human Resource
1.5 Operation environment of Human Resource Management
Chapter 2: Human resource planning and arrangement
2.1. Job design and analysis
2.2. HR planning
2.3. HR recruitment and selection of the organization
Chapter 3: Training and Development
3.1. Career orientation and development for new person
3.2. Human resources training and development
Chapter 4: Work performance evaluation
4.1. The concept, purpose and importance of the work performance evaluation
4.2. Implementation content and process
4.3. Work performance evaluation methods
4.4. Evaluation activities development and implementation
Chapter 5: Remuneration system
5.1. Basis for building remuneration system
5.2. Setting up and Managing wages and salaries
5.3. Forms of payment
5.4. Financial incentives
5.5. The benefits for employee
Chapter 6: Labor relations
6.1. Concept, content of labor relations
6.2. Labor disputes and labor dispute resolution
6.3. Labor contract and collective labor agreement
6.4. Grievances of employees
6.5. Labor discipline
Chapter 7: Current issues and trends of Human Resource Management

Reading list 

Textbook:

  1. Tran Thi Kim Dung (2018). Human Resource Management. Finance Publishing House

Reference:

Vietnamese references

  1. Nguyen Van Diem – Nguyen Ngoc Quan (2012). Human Resource Management Curriculum. Publishing House of the National Economics University
  2. Phạm Thị Kim Ngọc (2020). KPIs Công cụ hữu hiệu trong đánh giá thực hiện công việc tại các trường Đại học Kỹ thuật và Công nghệ, Bach Khoa Publishing House

English references

  1. Dessler, Gary (2020). Fundamentals of human resource management. Pearson Higher, 15th Edition
  2. Greer, C.R., 2021. Strategic human resource management. Pearson Custom Publishing.

Study and examination requirements and forms of examination 

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course aims to provide students with basic knowledge of models used to analyze business strategies, strategic planning procedures and the types of strategy which are often applied in business. After completing this subject, students will be able to: participate in planning business strategy in the company; analyze and evaluate business strategy options. This course aims to equip students with strategic analysis models types of company-level strategies; types of business unit-level strategy; issues in implementing strategies.

Content

Chapter 1: Overview of strategy and strategic management  
1.1. Definition of strategy and characteristics of a strategy, roles of strategy  
1.2. Classification of strategy, requirements of a strategy and basic components of a strategy  
1.3. Definition of strategic management  
1.4. Strategic levels in a corporation  
1.5. Strategic management process  
1.6. Responsibilities of strategic management  
1.7. Challenges in strategic management  
Chapter 2: Strategic environment analysis 
2.1 External Environment Analysis 
2.2 Internal environment analysis 
Chapter 3: Corporate strategy 
3.1 Growth strategy  
3.2 International strategy  
3.3 Retrenchment strategy  
3.4. Going international strategy  
Chapter 4: Competitive strategy 
4.1. Cost leadership strategy  
4.2. Differentiation strategy  
4.3. Focus strategy 
4.4. Product life cycle strategy  
4.5. Ethics in competition  
Chapter 5: Strategy implementation 
5.1. Organizational design  
5.2. Functional strategies implementation  

Reading list 

Textbooks:  

  1. Nguyễn Ngọc Điện (2017), Strategic management, Hanoi University of Science and Technology. (Vietnamese).

References:

  1. Hill, Charles W.L., Gareth R. Jones (2016), Strategic Management Theory: An Integrated Approach, Cengage Learning, 12th edition
  2. Thomas L. Wheelen; J. David Hunger (2013) Strategic Management and Business policy

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Mid-term: 40%
  • Final exam: 60%
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: After completing this subject, students are required to understand the role of managerial accounting, skills to build managerial accounting reports, specially skills at analyzing and using reports to support decision making process. The knowledge of this module will be good background for students to work as a managerial accountant in enterprises or perform managerial accounting as supplement to financial accounting. In addition, this course support students who pursue CMA certificate to work as a managerial accountant at an international firm.

The module includes: overview of managerial accounting in corporate management; classification of costs and cost accounting; analysis of relation between cost, output and profit; analysis of divisions' reports; budgeting; Controlling cost through cost norms and cost analysis; Use managerial accounting information to make short-term decisions; Use managerial accounting information to make long-term decisions.

Content

Chapter 1. Introduction of management accounting
1.1. Definitions, roles, and functions of management accounting
1.2. Objects and methods of management accounting
1.3. Organization of management accounting
Chapter 2: Basic Cost Management Concepts 
2.1. Definitions of costs
2.2. Cost Classifications based on functions
2.3. Cost Classifications based on economic content
2.4. Cost Classifications for Predicting Cost Behavior
2.5. Cost Classifications based on business results
2.6 Other cost classifications
Chapter 3: Product Costing systems 
3.1. Job-Order Costing System
3.2. Process-Costing System
Chapter 4. Cost-Volume-Profit Analysis 
4.1 Definitions
4.2 Cost structure and operating leverage
4.3 The Break-Even Point
4.4 Cost-Volume-Profit Analysis for making decisions
Chapter 5: Master Budgets
5.1 Definitions and procedures of budgeting
5.2 Standard costs
5.3. Master budgets
Chapter 6: Standard costing and Variance analysis 
6.1 Standard costing and standard costs
6.2 Cost variances analysis
Chapter 7: Responsibility accounting and segment reporting 
7.1. Definitions and functions
7.2. Responsibility centers
7.3. Segment reporting
Chapter 8: Pricing calculations 
8.1. Objectives and roles of pricing products and services
8.2. Factors effecting pricing calculations
8.3. Methods of Pricing calculations
8.4. Pricing calculations for new products and services
Chapter 9. Decision Making: Relevant Costs and Benefits 
9.1. Decision Making process
9.2. Relevant Information
9.3. Applying Relevant Information for Decision Making

Reading list

Textbook
[1] Management accounting 1 & 2. (2021). Department of Accounting, University of Economics Ho Chi Minh City, University of Economics Ho Chi Minh City Publishing House.
References
[1] Management Information textbook- ICAEW-CFAB
[2] Hilton, R.W. and Platt, D.E., (2017) Managerial Accounting: Creating Value in a Global Business Environment,11th edn (Global Edition), McGraw-Hill, New York.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(2-1-1-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: The course aims at examining Business Intelligence (BI) as a broad category of applications and technologies for gathering, storing, analyzing, sharing and providing access to data to help enterprise users make better managerial decisions. You will learn the principles and best practices for how to use data in order to support fact-based decision making. Emphasis will be given to applications in marketing, where BI helps in, e.g., analyzing campaign returns, promotional yields, or tracking social media marketing; in sales, where BI helps performing for sales analysis; and in application domains such as Customer Relationship Management and e-Commerce. Practical experience will be gained by developing a BI project (case-study) with leading BI software. The students will be also provided some skills and techniques in using computer-based tools for practicing on sample data.

This course provides specialized knowledge of Big Data and Business Intelligence (BI) introducing Big Data concept, Data warehouse, BI and related topics.

Content

Chapter 1: Overview of big data storage and processing
1.1. Introduction to Big Data (concepts, applications that create and use big data, ...)
1.2. Big data storage problem (organization, storage and management)
1.3. Big data processing problem.
1.4. Current situation of big data storage and processing (technological challenges)
Chapter 2: Hadoop ecosystem
2.1. Introduction to Hadoop
2.2. Components of Hadoop ecosystem (architecture, resources allocation with YARN, MapReduce, job management in MapReduce, ...)
2.3. Introducing Hadoop on cloud services
Chapter 3: Hadoop distributed file system (HDFS)
3.1. Introduction to HDFS
3.2. HDFS architecture
3.3. Read, write files and organize files in HDFS
3.4. Key data type and value data type
3.5. The principle of parallel input / output
3.6. Popular data storage format with HDFS
Chapter 4: NoSQL relational database - part 1
4.1. The database revolution
4.2. Overview of non-relational data models
4.3. The CAP theorem
4.4. Eventual consistency model
4.5. Data models and storage
4.6. Data query language
4.7. Popular non-relational databases
Chapter 4: NoSQL relational database - part 2
4.8. Introducing Amazon DynamoDB (or Hbase, or Cassandra - optional).
4.9. Data distribution architecture of Amazon DynamoDB (or Hbase, or Cassandra, optional). (Environmental settings, shell, table creation, table management, ...).
Chapter 4: NoSQL relational database - part 3
4.10. Handling SQL queries for big data (Hive).
4.11. NewSQL storage technology and properties
Chapter 5: Distributed messaging system
5.1. Introduction and deployment of Apache Kafka
5.2. Distributed architecture of distributed messaging system
5.3. Publisher/consumer model
5.4. Publisher/subscriber model
Chapter 6: Mass data processing techniques - part 1
6.1. MapReduce
6.2. Several basic problems on MapReduce (Count, Sort, Pagerank)
Chapter 6: Mass data processing techniques - part 2
6.3. Apache Spark
6.4. Organizing data in resilient distributed dataset
6.5. DAG processing architecture (Directed Acyclic Graph)
6.6. Programming on Spark dataframe
Chapter 7: Large data flow processing techniques
7.1. Process streams with Spark streaming
7.2. Apache storm
Chapter 8: Big data architecture
8.1. Lambda big data architecture
8.2. Kappa big data architecture
Chapter 9: Big data analysis
9.1. Several basic data analysis algorithms on big data
9.2. Spark ML

Reading list

Study material
1. Lecture slides
Reference 
1. Tiwari, Shashank. Professional NoSQL. John Wiley & Sons, 2011.
2. Lam, Chuck. Hadoop in action. Manning Publications Co., 2010.
3. Miner, Donald, and Adam Shook. MapReduce design patterns: building effective algorithms and analytics for Hadoop and other systems. " O'Reilly Media, Inc.", 2012.
4. Karau, Holden. Fast Data Processing with Spark. Packt Publishing Ltd, 2013.
5. Penchikala, Srini. Big data processing with apache spark. Lulu. com, 2018.
6. White, Tom. Hadoop: The definitive guide. " O'Reilly Media, Inc.", 2012.
7. Gandomi, Amir, and Murtaza Haider. "Beyond the hype: Big data concepts, methods, and analytics." International Journal of Information Management 35.2 (2015): 137-144.
8. Cattell, Rick. "Scalable SQL and NoSQL data stores." Acm Sigmod Record 39.4 (2011): 12-27.
9. Gessert, Felix, et al. "NoSQL database systems: a survey and decision guidance." Computer Science-Research and Development 32.3-4 (2017): 353-365.
10. George, Lars. HBase: the definitive guide: random access to your planet-size data. " O'Reilly Media, Inc.", 2011.
11. Sivasubramanian, Swaminathan. "Amazon dynamoDB: a seamlessly scalable non-relational database service." Proceedings of the 2012 ACM SIGMOD International Conference on Management of Data. ACM, 2012.
12. Chan, L. "Presto: Interacting with petabytes of data at Facebook." (2013).
13. Garg, Nishant. Apache Kafka. Packt Publishing Ltd, 2013.
14. Karau, Holden, et al. Learning spark: lightning-fast big data analysis. " O'Reilly Media, Inc.", 2015.
15. Iqbal, Muhammad Hussain, and Tariq Rahim Soomro. "Big data analysis: Apache storm perspective." International journal of computer trends and technology 19.1 (2015): 9-14.
16. Toshniwal, Ankit, et al. "Storm@ twitter." Proceedings of the 2014 ACM SIGMOD international conference on Management of data. ACM, 2014.
17. Lin, Jimmy. "The lambda and the kappa." IEEE Internet Computing 21.5 (2017): 60-66.
Reference course:
1. https://www.coursera.org/learn/nosql-database-systems
2. https://who.rocq.inria.fr/Vassilis.Christophides/Big/index.htm
3. https://www.coursera.org/learn/big-data-introduction?specialization=big-data
4. https://www.coursera.org/learn/big-data-integration-processing?specialization=big-data
5. https://www.coursera.org/learn/big-data-management?specialization=big-data
6. https://www.coursera.org/learn/hadoop
7. https://www.coursera.org/learn/scala-spark-big-data

Study and examination requirements and forms of examination 

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 10%
  • Mid-term: 25%
  • Final exam: 60%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of business ethics, philosophies of business ethics and corporate social responsibility; methods and tools for analyzing ethical behavior in business; aspects of business ethics in the operation of a business and the relationship between business ethics and corporate culture.

This course includes: (1) Business ethics and ethical issues in business; (2) Philosophies of business ethics and corporate social responsibility; (3) Methods and tools for analyzing ethical behavior in business; (4) Aspects of business ethics in the operation of a business and (5) Relationship between business ethics and corporate culture.

Content

Chapter 1: Business Ethics and related issues
1.1. Definition of ethics
1.2. Business ethics
1.3. Business ethics problems occurring
Chapter 2: Philosophy of business ethics and Corporate social responsibilities
2.1. Fundamental business ethics philosophies
2.2 CSR
2.3 Distinguish the business ethics and CSR
Chapter 3: Methods and tools to analyze the ethic behaviors in business
3.1. Decision making on ethics issues in doing business
3.2. Factors influencing on business ethics
3.3 Behavior analysis: Algorithm, ethics and problem-solution analysis
Chapter 4: Aspects of business ethics in a company
4.1. HRM
4.2 Marketing
4.3 Finance
4.4. Sales
Chapter 5: Relationship between business ethics and corporate culture
5.1. Types of corporate culture
5.2. Building up corporate culture
5.3. Improving the organization system
5.4. Building the ethics-based management method
5.5 Setting up the system to implement the business ethics and corporate culture

Reading list

Text book

  1. Laura P. Hartman, Joe Desjardins, translated by Võ Thị Phương Oanh, Dương Ngọc Dũng (2011). Business Ethics. HCMC Tong hop publish house.
  2. Nguyễn Mạnh Quân (2015). Business ethics and corporate culture. National Economic University Publish House

Reference:
Vietnamese books

  1. Nguyễn Ngọc Thắng (2015). Corporate Social Responsibility. Hanoi Vietnam National University Publish house

English books

  1. Archie B. Carroll and Ann K. Buchholtz (2012). Business and Society: Ethics, Sustainability, and Stakeholder Management. 8th edition, New York: Cengage Learning

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Mid-term: 30%
  • Final exam: 70%
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of generating business ideas, business models, business planning and create enterprise based on business idea. Students are required to complete a detailed business plan to materialize initial business idea. After completing this subject, students will be able to: understand the process of business start-up; present and apply thinking method to generate new business ideas; build and describe business model based on initial business idea; draft a persuasive business plan; know how to plan different management aspects: marketing, production, organization, human resource management, and finance; understand the origin of income stream and the method to determine total investment, total investment, operating expenses and forecasted cash flow; know how to create a business and get financing for starting a business

The course includes: (1) Introduction to business start-up; (2) business idea; (3) build business model with Canvas; (4) develop business plan; (5) R&D and marketing plan; (6) operation plan; (7) human resource management plan; (8) financial plan; (9) risk analysis; and (10) deploying business activities.

Content
Chapter 1: Overview on marketing management
1.1. Definitions and roles of marketing management in business
1.2. Marketing management perspectives
1.3. Marketing management process
1.4. Marketing management core concepts
1.5. Threats to marketing management in the modern era
Chapter 2: Marketing strategy and planning
2.1. Strategic planning at the corporation level
2.2. Strategic planning at SBU level
2.3. Content of marketing planning
Chapter 3: Market forecast and research
3.1. Marketing informatics system
3.2. Marketing research process
3.3. Market evaluation and forecast
Chapter 4: Customer’s purchasing behavior analysis
4.1. Individual consumers’ buying behavior
4.2. Industrial customers’ purchasing behavior
4.3. Non-business organizations’ purchasing behavior
Chapter 5: Market segmentation and target segment decision
5.1. Market segmentation
5.2. Segment evaluation
5.3. Target market segmentation strategy
Chapter 6: Positioning and differentiation
6.1. Positioning
6.2. Differentiation
Chapter 7: Product management
7.1. New product development
7.2. Product category management
7.3. Product quality and function management
7.4. Brand management
7.5. Packaging management
7.6. Service management
Chapter 8: Price management
8.1. Introduction to Price management
8.2. Pricing methods
8.3. Pricing strategy in actual context
8.4. Price flexibility
Chapter 9: Place management
9.1. Distribution channel design
9.2. Distribution channel member management
9.3. Whole sales and retail
9.4. Logistics management
Chapter 10: Marketing communication: IMC, advertising, and PR
10.1. Integrated marketing communication
10.2. Advertising
10.3. Public relations
Chapter 11: Marketing communication: Sales promotion, Direct marketing, and Digital marketing
11.1. Sales promotion
11.2. Direct marketing
11.3. Digital marketing
Chapter 12: Direct sales and sales management
12.1. Direct sales
12.2. Sales management
Chapter 13: Marketing implementation and evaluation
13.1. Marketing implementation
13.2. Marketing activity evaluation

Reading list

Textbook
Vietnamese Language Book
1. Nguyễn Ngọc Huyền (2013), Curriculum for starting and re-establishing a business, National Economics University Publishing House
2. Phạm Ngọc Thúy (chủ biên), Phạm Tuấn Cường, Lê Nguyễn Hậu & Tạ Trí Nhân (2015), Business Planning, Hồ Chí Minh City National University Publishing House
Reference:
Vietnamese reference books
1. Kim, W. Chan & Renée Mauborgne (2014), Blue ocean strategy, Time Publishing House.
2. Kotler, Philip & Fernando Trias de Bes (2014), Innovative to win, Young Publishing House.
English reference books
1. Osterwalder, A. & Yves Pigneur (2010), Business Model Generation, Wiley, USA.
2. Osterwalder, A. & Yves Pigneur (2014), Value Proposition Design, Wiley, USA.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Mid-term: 30%
  • Final exam: 70%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: EM3230 (Applied Statistics)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to provide students with knowledge of research process, methodologies, methods to collect, analyze data and write report. After completing this subject, students will be able to: design a research project on business topic from beginning to end; describe stages of research process in business; distinguish different research models and methodologies; know how to choose topic and title, write research objectives, and make a research plan; understand how to create variables, import data into computers and perform statistical analysis (both descriptive and inferential statistics) at the basic level with SPSS software; write and present research reports in a convincing manner. The course includes the following Contents: (1) Introduction to research in business (2) Literature review; (3) Research objective, model and Introduction to research in business; (2) literature review and overview situation; (3) Objective, model and hypothesis; (4) qualitative research; (5) quantitative research; (6) sampling in quantitative research; (7) measurement and conceptual scale of research; (8) questionnaire design; (9) data collection and preparation; (10) data analysis; and (11) writing reports and presenting research results.

Content

Chapter 1: Introduction to research methodology 
1.1 Nature, roles of research
1.2 Types of research
1.3 Research process
1.4 Ethics in research
Chapter 2: Identify research problems and design the research
2.1 Identify research problems
2.2 Research questions and objectives
2.3 Research design
2.4 Research proposal
Chapter 3: Desk research
3.1 Roles of desk research
3.2 Types of secondary data and its evaluation
3.3 Research model and hypotheses
3.4 Citation and references
Chapter 4: Qualitative research 
4.1 Nature and roles of qualitative research
4.2 Types of qualitative research
4.3 Guideline for in-depth interview and focus group
4.4 Sampling in qualitative research
4.5 Report writing in qualitative research
Chapter 5: Quantitative research 
5.1 Nature and roles of quantitative research
5.2 Observation
5.3 Survey
5.4 Experiment
Chapter 6: Questionnaire design 
6.1 Questionnaire designing process and its structure
6.2 Type of questions and types of data
6.3 Type of measurements and common questions
6.4 Scaling
6.5 Pilot test
Chapter 7: Sampling
7.1 Key concepts
7.2 Role of sampling
7.2 Sample size
7.3 Probability sampling methods
7.4 Non-probability sampling methods
Chapter 8: Data collection, data preparation and analysis 
8.1 Collecting data
8.2 Data preparation
8.3 Descriptive analysis
8.4 Inferential data analysis
8.5 Implication of findings
Chapter 9: Report writing and presenting the research results
9.1 Report writing
9.2 Presenting the research results

Reading list

Textbook:
Vietnamese Language Book

  1. Nguyen Tuan Anh, Bui Manh Hung, Le Thi Minh Phuong, 2021, Science Research methodologies, Construction publisher

English Language Book

  1. C. George Thomas (2021), Research Methodology and Scientific Writing, 2nd, ANE Books India

Reference:
Vietnamese Language Materials

  1. Ha Nam Khanh Giao and Bui Nhat Vuong (2021), Research methodologies in Business, Finance Publisher

English Language Materials

  1. Shyama Prasad Mukherjee (2020), A Guide to Research Methodology: An Overview of Research Problems, Tasks and Methods, Taylor & Francis Group, LLC

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Mid-term: 40%
  • Final exam: 60%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: EM3211 (Principles of Marketing)
  • Co-requisite Courses: None

Objectives and Contents: The course aims to provide students with in-depth knowledge of concepts of brand, brand value, brand equity components, and strategies to increase brand value based on marketing tools. After completing this subject, students will be able to: distinguish between brand  and trademark; describe the main content of brand management in the enterprise; present content and discern specialized concepts of brand: brand value, brand identity system, brand positioning, brand personality, brand image, brand awareness, perceived quality, brand loyalty; master of how to build brand value through product, price, distribution and marketing communication strategies; understand the importance of secondary associations and how to build brands by secondary associations; name and describe the characteristics of the brand extension strategy; understand the role and description of common brand architectures; identify and differentiate brand management strategies based on time and market position; present the main methods used to measure brand health and brand valuation

The course includes the following Contents: (1)  overview of brand management; (2) brand value; (3) brand mission and vision; (4) brand positioning and brand personality; (5) brand identity; (6) using marketing-mix to build brand; (7) brand portfolio management (brand extension, brand architecture, middleman brand); (8) brand management over time and across geographies; (9) measurement of brand value and (10) internal governance and legal issues related to brand.

Content

Chapter 1 Overview of Brand Management
1.1 Concept and Role of branding
1.2 The necessity of brand management in business
1.3 Perspectives of brand management
1.4 Threats of brand management in business
Chapter 2 Brand asset
2.1 Concept and role of brand asset
2.2 David Aaker’s Brand asset model
2.3 Kevin Keller’s Brand asset model
2.4 Kevin Keller’s Brand resonance model
Chapter 3 Core concept of brand management
3.1 Strategy, View, and Core value of brand
3.2 Brand Positioning
3.3 Brand character
Chapter 4: Brand Identity system
4.1 Concept and role of brand identity system
4.2 Brand name
4.3 Color, Font, and Logo
4.4 Slogan
4.5 Brand identity system components
4.6 Brand identity system implementation
4.7 Brand identity system renew
Chapter 5 Brand building by goods, service, price, distribution, and people
5.1 Tangible goods strategy
5.2 Service strategy
5.3 Price strategy
5.4 Place strategy
5.5 People strategy
Chapter 6 Brand building by marketing communication strategy
6.1 Integrated Marketing Communication
6.2 Advertising and Public Relations
6.3 Sales promotion and personal sales
6.4 Direct marketing and Digital marketing
6.5 Using secondary imagination to build a brand
Chapter 7 Brand development and retention
7.1 Brand architecture
7.2 Brand management by time
7.3 Brand management on international markets

Reading list

Textbook:
English Language Book

  1. Keller, K.L. & Swaminathan (2020). Strategic Brand Management, 5th edition. Pearson Education.

Reference:

  1. Aaker, D.A. (1991). Managing Brand Equity. The Free Press.
  2. Walter, E. & Gioglio, J. (2014). How to Use Visuals, Videos, and Social Media to Market Your Brand. McGraw-Hill Education.
  3. Steven Walden, S. (2017), Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand? Palgrave Macmillan.

Study and examination requirements and forms of examination

Students’ performance will be assessed in the course process:

  • Participation in the classes account for 10 %
  • Teamwork (reports and presentation) account for 20%
  • A mid-term test account for 20%
  • Final exam (mix-method examination) accounts for 50 %.
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: IT1130 (Introduction to Computer Science)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with insights into characteristics, classification, benefits and limitations of electronic commerce as well as the conditions and requirement to  establish and maintain e-commerce; skills on accessing, exploiting and using information resources on the Internet; skills to design, manage and operate a simple e-commerce website; and ability to analyze and make plan of deployment and application of e-commerce in enterprises. After completing this subject, students will be able to: understand  the concepts of e-commerce and distinguish it from traditional commerce; the status of e-commerce in Vietnam and in the world; understand the characteristics and classification of e-commerce; know advantages and disadvantages of the technical means used in e-commerce; understand the benefits and limitations of e-commerce, requirements and conditions for e-commerce; gain skills on accessing, exploiting and using information resources on the Internet to support researching and doing business; gain ability to design, manage, and operate a simple e-commerce website; apply the knowledge of the course to analyze the impact of e-commerce on the business activities of enterprises, and to plan the deployment and application of e-commerce for enterprises.

The course includes: (1) overview of e-commerce; (2) electronic marketing; (3) process transactions and order fulfillment of e-commerce; (4) legal issues and contracts in e-commerce; (5) payment in e-commerce; (6) risk management in e-commerce; (7) building an e-business plan.

Content

Chapter 1 Overview of E-commerce
1.1 Concept of E-commerce
1.2 E-commerce characteristics and classification
1.3 Advantages and Limitations of E-commerce
Chapter 2 : E-commerce models
2.1 E-commerce functions
2.2 B2C model
2.3 B2B model
2.4 C2C model
Chapter 3: Technical infrastructure of E-commerce
3.1 Overview
3.2 Internet and World Wide Web
3.3 General service infrastructure
3.4 Information infrastructure
3.5 Publishing infrastructure
3.6 Internet infrastructure
Chapter 4: Order and Transfer procedure in e-Commerce
4.1 General concept of e-commerce order and transferring
4.2 Transaction in e-commerce
4.3 Steps of transaction process and order taking
4.4 Some common problems in e-commerce implementation
4.5 Customer relations management in e-commerce
Chapter 5 Logistics system and delivery
5.1. Overview of logistics system
5.2 Logistics chain cycle
5.3 Logistics chain partners
5.4 Logistics network design
5.5 Outsource logistics
Chapter 6: Payment in e-commerce
6.1 General concept of payment in e-commerce
6.2 B2C e-payment
6.3 B2B e-payment
6.4 Modern trends of e-commerce payment
Chapter 7: Risk management in e-commerce
7.1 Concept and risk classification
7.2 Risk prevention
7.3 impacts of risk to the manufacturing and business
Chapter 8: Law and contract in e-commerce transaction
8.1 Law in e-commerce and e-signature
8.2 E-commerce contract
8.3 E-commerce problems related to law and contract
Chapter 9: E-Marketing
9.1 Overview of e-Marketing
9.2 E-Marketing characteristics
9.3 E-Marketing models
9.4 New trends of e-Marketing
Chapter 10: E-commerce planning
10.1 Concept and content of e-commerce planning
10.2 E-commerce planning procedure
10.3 Value positioning
10.4 Outsource partner decision
10.5 E-commerce planning evaluation
10.6 Some problems of e-commerce planning

Reading list

Textbook:
Vietnamese Language Book

  1. Pham T.T. Hong and Phan. V. Thanh (2015), E-commerce Lecture, Hanoi University of Science and Technology Publishing House. ISBN: 978-604-93-8853-8

English Language Book

  1.  Kenneth C. Laudon and Carol Guercio Traver, (2017), E-commerce: business. technology. Society, 13th ed., Pearson Education Ltd., ISBN 978-0-13-460156-4
  2. Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, and Deborrah C. Turban, (2018), Electronic Commerce - A Managerial and Social Networks Perspective, 9th Ed., Springer, ISBN 978-3-319-58715-8 (eBook), DOI 10.1007/978-3-319-58715-8

Reference
Vietnamese Language Materials

  1. Tran Van Hoe (2010), E-commerce Lecture, NEU Publishing House
  2. Kent Wertime and Ian Fenwick (2009), Digital marketing – Essential instructions to modern communication, Knowledge Publishing House.

English Language Materials

  1. Gary Schneider (2017), Electronic Commerce 12th Ed., Cengage Learning; ISBN: 978-1305867819 
  2. Schneider, Gary (2014), Electronic Commerce, 11th edition, Cengage Learning, USA.
  3. Turban, Efraim & David King (2012), Electronic Commerce: Managerial and Social. Networks Perspectives, 7th Edition, Prentice Hall, USA.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course provides students with the knowledge and method of analyzing, managing projects. Upon completion of this course, the students could be able to make and analyze the project, implement, organize and control the project. This course covers the subjects: Project analyzing method; project control; evaluation of project performance; evaluation view points and apply the knowledge in project management. 

Content

Chapter 1: Overview of an investment project
Chapter 2: Project monetary flows
Chapter 3: Monetary flow value through time
Chapter 4: Evaluation criteria
Chapter 5: Analyzing the project financial effectiveness
Chapter 6: Analyzing the project effectiveness under uncertainty and risk
Chapter 7: Analyzing the socio-cultural impact of a project
Chapter 8: Project management

Reading list

Textbook:

  1. Lecture Book: Analyzing the project effectiveness, National Politic Publishing House (2013)
  2. Workbook: Analyzing the project effectiveness, National Politic Publishing House (2015)

Reference:

  1. Pham Phu, Analyse and Select an Investment Project (Economics and Technical Areas), Ho Chi Minh University of Science and Technology Publishing House.
  2. Dang Minh Trang (2004), Project Management, Statistics Publishing House.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: Forecasting the future is a fundamental aspect of decision making in any business or government. Since economic and business conditions vary over time, business and government leaders must find ways to keep abreast with the effects that such changes will have on their operations. This course aims to introduce quantitative methods and techniques for time series modeling, analysis, and forecasting with the aid of with computer programming software.  Emphasis will also be put on the applications in economic and business-related areas. The course includes: (1) Overview of forecasting; (2) Analyzing data and selecting forecasting models; (3) Simple forecasting models; (4) Forecasting by trend model; (5) Forecasting by time series analysis; (6) Forecasting by regression model; (7) Forecasting by Box - Jenkins method; (8) Forecasting by qualitative methods.

Content

Chapter 1: Overview of Business Forecasting
1.1. Definition and role of business forecasting
1.2. Types of business forecasting
1.3. Process of business forecasts
1.4. Forecast Evaluation
Chapter 2: Input data analysis and model selection
2.1. Role of input data analysis and data quality
2.2. Exploring data patterns
2.3. Business forecasting models selection
Chapter 3: Simple forecasting models
3.1. Naïve Model
3.2. Simple average
3.3. Moving averages
3.4 Simple exponential smoothing
Chapter 4: Linear trend model for forecasting
4.1. Concepts of linear trend model
4.2. Explore linear trend model
4.3. Estimation and hypothesis testing in linear trend model
4.4. Forecasting using linear trend model
4.5. Linear trend models in business forecasting
Chapter 5: Time series model
5.1. Definitions of time series
5.2. Classification of time series
5.3. Time series components
5.4. Seasonal factor in time series
5.5. Forecasting by multiplicative model
5.6. Forecasting by additive model
Chapter 6: Forecast by regression model
6.1. Concepts simple regression and multiple regression
6.2. Simple regression model
6.3. Multiple regression model
6.4. Regression models with dummy variables
Chapter 7: The Box - Jenkins (ARIMA) methodology
7.1. Testing the stationary characteristic of time series
7.2. Autoregressive model
7.3. ARMA model
7.4. ARIMA model
Chapter 8: Judgmental Forecasting
8.1. Overview of judgmental forecasting
8.2. Advantages and disadvantages of judgmental forecasting
8.3. Judgmental forecasting methods

Reading list
Textbook

  1. Jeffrey M. Wooldridge, Introductory Econometrics: A Modern Approach, 7th Edition (2020), South-Western, Cengage Learning, USA
  2. Hanke, John E. and Dean W. Wichern. (2014) Business forecasting, 9th Edition, Pearson

References

  1. Diebold, Francis. X. (2017) Forecasting in Economics, Business, Finance and Beyond. University of Pennsylvania.
  2. Damodar N. Gujarati (2011), Basic Econometrics, Mc Graw – Hill, Inc., Printed in Singapore.
  3. Kenneth D. Lawrence, Ronald K. Klimberg (2016), Advances in Business and Management Forecasting, Emerald Group Publishing.
  4. Philip Hans Franses, Dick van Dijk and Anne Opschoor (2014), Time Series Models for Business and Economic Forecasting (second edition), Cambridge University Press, New York.

Study and examination requirements and forms of examination 

  • After-school exercises should be completed by students independently after each class
  • Class participation: 10%
  • Assignments: 40%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of business ethics, philosophies of business ethics and corporate social responsibility; methods and tools for analyzing ethical behavior in business; aspects of business ethics in the operation of a business and the relationship between business ethics and corporate culture.

This course includes: (1) Business ethics and ethical issues in business; (2) Philosophies of business ethics and corporate social responsibility; (3) Methods and tools for analyzing ethical behavior in business; (4) Aspects of business ethics in the operation of a business and (5) Relationship between business ethics and corporate culture.

Content

Chapter 1: Business Ethics and related issues
1.1. Definition of ethics
1.2. Business ethics
1.3. Business ethics problems occurring
Chapter 2: Philosophy of business ethics and Corporate social responsibilities
2.1. Fundamental business ethics philosophies
2.2 CSR
2.3 Distinguish the business ethics and CSR
Chapter 3: Methods and tools to analyze the ethic behaviors in business
3.1. Decision making on ethics issues in doing business
3.2. Factors influencing on business ethics
3.3 Behavior analysis: Algorithm, ethics and problem-solution analysis
Chapter 4: Aspects of business ethics in a company
4.1. HRM
4.2 Marketing
4.3 Finance
4.4. Sales
Chapter 5: Relationship between business ethics and corporate culture
5.1. Types of corporate culture
5.2. Building up corporate culture
5.3. Improving the organization system
5.4. Building the ethics-based management method
5.5 Setting up the system to implement the business ethics and corporate culture

Reading list

Text book

  1. Laura P. Hartman, Joe Desjardins, translated by Võ Thị Phương Oanh, Dương Ngọc Dũng (2011). Business Ethics. HCMC Tong hop publish house.
  2. Nguyễn Mạnh Quân (2015). Business ethics and corporate culture. National Economic University Publish House

Reference:
Vietnamese books

  1. Nguyễn Ngọc Thắng (2015). Corporate Social Responsibility. Hanoi Vietnam National University Publish house

English books

  1. Archie B. Carroll and Ann K. Buchholtz (2012). Business and Society: Ethics, Sustainability, and Stakeholder Management. 8th edition, New York: Cengage Learning

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Mid-term: 30%
  • Final exam: 70%
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of generating business ideas, business models, business planning and create enterprise based on business idea. Students are required to complete a detailed business plan to materialize initial business idea. After completing this subject, students will be able to: understand the process of business start-up; present and apply thinking method to generate new business ideas; build and describe business model based on initial business idea; draft a persuasive business plan; know how to plan different management aspects: marketing, production, organization, human resource management, and finance; understand the origin of income stream and the method to determine total investment, total investment, operating expenses and forecasted cash flow; know how to create a business and get financing for starting a business

The course includes: (1) Introduction to business start-up; (2) business idea; (3) build business model with Canvas; (4) develop business plan; (5) R&D and marketing plan; (6) operation plan; (7) human resource management plan; (8) financial plan; (9) risk analysis; and (10) deploying business activities.

Content
Chapter 1: Overview on marketing management
1.1. Definitions and roles of marketing management in business
1.2. Marketing management perspectives
1.3. Marketing management process
1.4. Marketing management core concepts
1.5. Threats to marketing management in the modern era
Chapter 2: Marketing strategy and planning
2.1. Strategic planning at the corporation level
2.2. Strategic planning at SBU level
2.3. Content of marketing planning
Chapter 3: Market forecast and research
3.1. Marketing informatics system
3.2. Marketing research process
3.3. Market evaluation and forecast
Chapter 4: Customer’s purchasing behavior analysis
4.1. Individual consumers’ buying behavior
4.2. Industrial customers’ purchasing behavior
4.3. Non-business organizations’ purchasing behavior
Chapter 5: Market segmentation and target segment decision
5.1. Market segmentation
5.2. Segment evaluation
5.3. Target market segmentation strategy
Chapter 6: Positioning and differentiation
6.1. Positioning
6.2. Differentiation
Chapter 7: Product management
7.1. New product development
7.2. Product category management
7.3. Product quality and function management
7.4. Brand management
7.5. Packaging management
7.6. Service management
Chapter 8: Price management
8.1. Introduction to Price management
8.2. Pricing methods
8.3. Pricing strategy in actual context
8.4. Price flexibility
Chapter 9: Place management
9.1. Distribution channel design
9.2. Distribution channel member management
9.3. Whole sales and retail
9.4. Logistics management
Chapter 10: Marketing communication: IMC, advertising, and PR
10.1. Integrated marketing communication
10.2. Advertising
10.3. Public relations
Chapter 11: Marketing communication: Sales promotion, Direct marketing, and Digital marketing
11.1. Sales promotion
11.2. Direct marketing
11.3. Digital marketing
Chapter 12: Direct sales and sales management
12.1. Direct sales
12.2. Sales management
Chapter 13: Marketing implementation and evaluation
13.1. Marketing implementation
13.2. Marketing activity evaluation

Reading list

Textbook
Vietnamese Language Book
1. Nguyễn Ngọc Huyền (2013), Curriculum for starting and re-establishing a business, National Economics University Publishing House
2. Phạm Ngọc Thúy (chủ biên), Phạm Tuấn Cường, Lê Nguyễn Hậu & Tạ Trí Nhân (2015), Business Planning, Hồ Chí Minh City National University Publishing House
Reference:
Vietnamese reference books
1. Kim, W. Chan & Renée Mauborgne (2014), Blue ocean strategy, Time Publishing House.
2. Kotler, Philip & Fernando Trias de Bes (2014), Innovative to win, Young Publishing House.
English reference books
1. Osterwalder, A. & Yves Pigneur (2010), Business Model Generation, Wiley, USA.
2. Osterwalder, A. & Yves Pigneur (2014), Value Proposition Design, Wiley, USA.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Mid-term: 30%
  • Final exam: 70%
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: EM3211 (Principles of Marketing)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with advanced knowledge of marketing according to management process from planning, organizing, implementing to controlling marketing activities in enterprises. This course focuses on analyzing and marketing planning to launch a new product. After completing this subject, students will be able to: describe contents of marketing management in a business organization; master methods to analyze opportunities and challenges from macroecomic environment, industry environment and competitors and customers; understand advantages and disadvantages of methods of measuring and forecasting market demand and market segmentation; present strategies for selecting target markets, positioning, differentiation, and marketing-mix; apply the contents of the marketing mix (product, price, distribution and marketing communications) into the marketing plan; distinguish the advantages and disadvantages of different forms of organization of marketing activities in the enterprise; describe methods and criteria to assess the effectiveness of marketing activities in enterprises.

The course includes the following contents: (1) overview of marketing management; (2) developing marketing strategies and plans; (3) marketing information management, market research and forecasting; (4) analysis of macro environment; (5) analyzing the industry environment and competitors; (6) analyze the buying behavior of customers; (7) market segmentation and target market selection; (8) positioning, differentiation, marketing-mix, and branding strategies; (9) management of tangible products and services; (10) price management; (11) distribution channel management; (12) marketing communication management: advertising, promotion, public relations, direct marketing and personal sales; (13) organizing marketing activities in the enterprise; and (14) evaluation of marketing performance.

Content

Chapter 1: Overview on marketing management
1.1. Definitions and roles of marketing management in business
1.2. Marketing management perspectives
1.3. Marketing management process
1.4. Marketing management core concepts
1.5. Threats to marketing management in the modern era
Chapter 2: Marketing strategy and planning
2.1 Strategic planning at the corporation level
2.2 Strategic planning at SBU level
2.3 Content of marketing planning
Chapter 3: Market forecast and research
3.1 Marketing informatic system
3.2 Marketing research process
3.3 Market evaluation and forecast
Chapter 4: Customers’ purchasing behavior analysis
4.1 Individual consumers’ buying behavior
4.2 Industrial customers’ purchasing behavior
4.3 Non-business organizations' purchasing behavior
Chapter 5: Market segmentation and target segment decision
5.1 Market segmentation
5.2 Segment evaluation
5.3 Target market segmentation strategy
Chapter 6: Positioning and differentiation
6.1. Positioning
6.2. Differentiation
Chapter 7: Product management
7.1 New product development
7.2 Product category management
7.3 Product quality and function management
7.4 Brand management
7.5 Packaging management
7.6 Service management
Chapter 8: Price management
8.1 Introduction to Price management
8.2 Pricing methods
8.3 Pricing strategy in actual context
8.4 Price flexibility
Chapter 9: Place management
9.1 Distribution channel design
9.2 Distribution channel member management
9.3 Whole sales and retail
9.4 Logistics management
Chapter 10: Marketing communication: IMC, advertising, and PR
10.1 Integrated marketing communication
10.2 Advertising
10.3 Public relations
Chapter 11: Marketing communication: Sales promotion, Direct marketing, and Digital marketing
11.1 Sales promotion
11.2 Direct marketing
11.3 Digital marketing
Chapter 12: Direct sales and sales management
12.1 Direct sales
12.2 Sales management
Chapter 13: Marketing implementation and evaluation
13.1 Marketing implementation
13.2 Marketing activity evaluation

Reading list

Textbook:
English Language Book

  1. Kotler P., Keller, K.L, Goodman, M., Brady, M. & Hansen, T. (2019). Marketing Management, 4th European Edition. Kindle Edition, Pearson Publisher.

Reference:

  1. Chernev, A. (2014). Strategic Marketing Management, 8th edition. Cerebellum Press, USA.
  2. Kotler, P., Kartajaya, H. & Setiawan, I. (2017). Marketing 4.0: Moving from Traditional to Digital. Wiley.
  3. Truong Dinh Chien (2018), Marketing Management, NEU Publishing House.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: EM3211 (Principles of Marketing)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with basic concepts of service marketing, role of service marketing in business activities in market mechanism and key decisions of marketing in service business. After completing this subject, students will be able to: present basic concepts of service marketing (loyalty, satisfaction, expectations, quality of service, service marketing-mix ...); know how to analyze buying behavior of customers in service business; describe process and criteria to select target market and build service marketing-mix strategies; present concepts, measurement models, and quality management of service; analyze the influencing factors and propose strategies for improving service productivity.
The course includes the following contents: (1) overview of service marketing; (2) analysis of customer buying behavior; (3) segmentation, target market selection and positioning;(4) decisions on the service; (5) decisions on the price of services; (6) decisions on the distribution of services; (7) decisions on service marketing communications; (8) decisions on human factors in service; (9) decisions on the process of service delivery; (10) decision on tangible elements; (11) service quality; and (12) improvement of service productivity.

Content

Chapter 1: Overview of service and service marketing
1.1 Roles and importance of service in the economy development
1.2 Service and types of services
1.3 Environmental Factors stimulating the transformation of the service economy
1.4 Characteristics of services
1.5 Servuction
1.6 Introduction of service marketing
Chapter 2: Service consumers – target market selection
2.1 Introduction of service consumers
2.2 Decision making process of service consumers
2.3 Service servuction system
2.4 Service market segmentation and target market selection
2.5 Positioning Services
Chapter 3:  Service product decision
3.1 Service and Components of a service product
3.2 Decisions for service product
3.3 New service development
Chapter 4:  Service Pricing
4.1 Introduction of service price
4.2 Service pricing methods
4.3 Relationship between price and customer perceived value
4.4 Price management
Chapter 5:  Distributing Services and Service Marketing Communications
5.1 Introduction of service distribution
5.2 Decisions in service distribution
5.3 Strategic location considerations and when should service be delivered
5.4 Roles of technology in service dilevery
5.5 Introduction of service marketing communication
5.5 Service marketing communication plan
5.6 Challenges in service marketing communication
Chapter 6:  People - physical environment – service process
6.1 Roles of people in service
6.2 Fontline work
6.3 Decisions in people in service
6.4 Roles of physical environment in service
6.5 Impact of physical environment to customer
6.6 Decisions in physical environment
6.7 Designing physical environment
6.8 Introduction of service process
6.9 Designing service process
6.10 Managing customer perticipation in service processes
Chapter 7:  Service quality – service productivity
7.1 Service quality
7.2 SERVQUAL - SERVPERF – service gaps
7.3 Factors affecting service productivity
7.4 Relationship between service productivity and quality
7.5 Balancing demand and capacity
7.6 Managing demand – Managing waiting lines and reservation
Chapter 8: Managing relationship – service recovery
8.1 Customer relationship
8.2 Customer loyalty
8.3 Analyze and manage customer database
8.4 Complaint Handling and Service Recovery

Reading list

Textbook:
Vietnamese Language Book

  1. Phạm Thi Huyền và Nguyễn Hoài Long (2018), Service Marketing, National Economics Publisher

English Language Book

  1. Jochen Wirtz & Christopher Lovelock (2018), Essentials of Service Marketing, 3rd edition, Pearson Education Limited. ISBN 13: 978-1-292-08995-9
  2. Valerie Zeithaml, Mary Jo Bitner & Dwayne Gremler (2017), Services Marketing - Integrating Customer Focus Across the Firm, 7th edition, McGraw-Hill Education. ISBN 978-0-07-811210-2

Reference
Vietnamese Language Materials

  1. Lưu Đan Thọ, Tôn Thất Hoàng Hải và Cao Minh Nhựt (2016), Modern service marketing, Finance Publishing House.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: EM3211 (Principles of Marketing)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with advanced knowledge of characteristics of industrial customers and marketing methods for tangible products and industrial services. After completing this subject, students will be able to:

  • distinguish industrial marketing from consumer marketing
  • describe characteristics of buying behavior of manufacturing enterprises and organizational customers
  • explain key content and characteristics of marketing-mix policies for the industrial market;
  • design effective sales and marketing communications programs; and
  • analyze and evaluate industrial marketing programs.

This course has the following Contents: Overview of industrial marketing. Industrial classification system. Buying behavior of industrial customers. Marketing information systems and forecasting demand of industrial markets. Segmentation, target market selection and positioning for the industrial market. Administration of industrial tangible products. industrial
services administration. Price management for the industrial market. Distribution channel management for the industrial market. Advertising, promotion and PR for the industrial market. Direct marketing and personal sales management for the industrial market. Planning, organizing, and controlling industrial marketing.

Content

Chapter 1: Overview of Digital Marketing
1.1 Introduction of digital marketing
1.2 The impact of digital marketing to marketing-mix
1.3 Opportunities and threats of digital marketing
Chapter 2: Customer
2.1 Introduction
2.2 Online purchasing behavior
2.3 Customer’s experience
2.4 Personal information security and safety
Chapter 3: Digital marketing plan
3.1 Introduction
3.2 Process
Chapter 4: Website development and building
4.1 Introduction
4.2 Core principles
4.3 Website component tools
Chapter 5: Digital channel
5.1 Introduction
5.2 Email marketing and mobile marketing
5.3 Marketing on Social Media
5.4 Search Engine Marketing
5.5 Other digital channel
Chapter 6: Content Marketing
6.1 Introduction
6.2 Classification
6.3 Strategy
Chapter 7: Digital marketing activity evaluation
7.1 Introduction
7.2 Analysis, evaluation and improvement of digital marketing activities

Reading list

Textbook:
English Language Book

  1. Chalesworth, A. (2018), Digital Marketing: A Practice Approach, 3th Edition, Routledge Taylor &Francis Group. ISBN: 978-1-138-03952-0
  2. Kotler, P. & Hermawan Kartajaya, Iwan Setiawan (2021), Marketing 5.0: Technology for Humanity, Wiley Publisher. ISBN-13: 9781119668541.
  3. Ryan Deiss & Russ Henneberry (2017), Digital Marketing For Dummies, For Dummies Publisher. ISBN-13: 978-1119235590.

Reference

  1. Chaffey, D. & Fiona Ellis-Chadwick (2016), Digital Marketing: Strategy, Implementation and Practice, 6th edition, Pearson Education Limited. ISBN-13: 978-1292077611.
  2. Flynn, S. (2017), Social Media Super Success: The psychology and techniques for using social media to grow your business, Independently Published Publisher. ISBN-13: 978-1549626708.
  3. Kotler, P. & Hermawan Kartajaya, Iwan Setiawan (2016), Marketing 4.0: Moving from Traditional to Digital, Wiley Publisher. ISBN-13: 978-1119341208.
  4. Gam7 (2020), Digital marketing: Từ chiến lược đến thực thi, Tái bản lần 2, NXB Lao Động, Hà Nội.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: EM3211 (Principles of Marketing), EM3230 (Applied Statistics)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with knowledge of research process, research methodologies, methods of collecting and processing data, and ability to design and implement a marketing research project from start to finish. After completing this subject, students will be able to:

  • Present major stages in marketing research process
  • Determine research objective and develop research plan
  • Design an appropriate and feasible marketing research proposal
  • Build plan of sample selection and data collection
  • Design questionnaire
  • Perform descriptive and inferential statistical analysis with professional software
  • Write and present research report

This course includes the following Contents: (1) Introduction to marketing research; (2) Identify governance issues and research objectives; (3) Literature review; (4) Qualitative research; (5) Quantitative research; (6) Sample selection; (7) Design scales and questionnaires; (8) Data collection, preparation, and analysis; (9) Writing report and presenting research results

Content

Chapter 1 Introduction to marketing research 
1.1 Nature, roles of marketing research
1.2 Types of marketing research
1.3 Marketing research process
1.4 Ethics in marketing research and trends in marketing research in modern economy
Chapter 2 Identify research problems and design the marketing research
2.1 Identify marketing problems
2.2 Research questions and objectives
2.3 Research design
2.4 Marketing research proposal
Chapter 3 Desk research 
3.1 Roles of desk research
3.2 Types of secondary data and its evaluation
3.3 Research model and hypotheses
3.4 Citation and references
Chapter 4 Qualitative research 
4.1 Nature and roles of qualitative research
4.2 Types of qualitative research
4.3 Guideline for in-depth interview and focus group
4.4 Sampling in qualitative research
4.5 Report writing in qualitative research
Chapter 5 Quantitative research 
5.1 Nature and roles of quantitative research
5.2 Observation
5.3 Survey
5.4 Experiment
Chapter 6 Questionnaire design 
6.1 Questionnaire designing process and its structure
6.2 Type of questions and types of data
6.3 Type of measurements and common questions
6.4 Scaling
6.5 Pilot test
Chapter 7 Sampling 
7.1 Key concepts
7.2 Role of sampling
7.2 Sample size
7.3 Probability sampling methods
7.4 Non-probability sampling methods
Chapter 8 Data collection, data preparation and analysis
8.1 Collecting data
8.2 Data preparation
8.3 Descriptive analysis
8.4 Inferential data analysis
8.5 Implication of findings
Chapter 9 Report writing and presenting the research results 
9.1 Report writing
9.2 Presenting the research results

Reading list

Textbook:
Vietnamese Language Book

  1. Nguyễn Viết Lâm, Vũ Minh Đức và Phạm Thị Huyền (2021), Marketing Research; National Economic University Publisher

English Language Book

  1. Alvin C. Burns, Ann Veeck & Ronald F. Bush (2017), Marketing Research, 8th edition, Pearson Education

Reference books

Vietnamese Language Materials

  1. Nguyễn Đình Thọ & Nguyễn Thị Mai Trang (2015), Market research, National HCM Economic Publisher.
  2.  Nguyễn Thị Hoàng Yến (2016), Marketing research, Information and communication Publisher.
  3. Hoàng Trọng và Chu Nguyễn Mộng Ngọc (2011), Thống kê ứng dụng trong kinh tế - xã hội, Social-Labor Publisher

English Language Materials

  1. Daniel Nunan, David F. Burks, Naresh K. Malhotra (2020), Marketing Research, Trans-Atlantic Publications, Inc.
  2. Joseph Hair, David Ortinau, Dana E. Harrison (2020), Essentials of Marketing Research, McGraw-Hill Education

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: IT1130 (Introduction to Computer Science)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with insights into characteristics, classification, benefits and limitations of electronic commerce as well as the conditions and requirement to  establish and maintain e-commerce; skills on accessing, exploiting and using information resources on the Internet; skills to design, manage and operate a simple e-commerce website; and ability to analyze and make plan of deployment and application of e-commerce in enterprises. After completing this subject, students will be able to: understand  the concepts of e-commerce and distinguish it from traditional commerce; the status of e-commerce in Vietnam and in the world; understand the characteristics and classification of e-commerce; know advantages and disadvantages of the technical means used in e-commerce; understand the benefits and limitations of e-commerce, requirements and conditions for e-commerce; gain skills on accessing, exploiting and using information resources on the Internet to support researching and doing business; gain ability to design, manage, and operate a simple e-commerce website; apply the knowledge of the course to analyze the impact of e-commerce on the business activities of enterprises, and to plan the deployment and application of e-commerce for enterprises.

The course includes: (1) overview of e-commerce; (2) electronic marketing; (3) process transactions and order fulfillment of e-commerce; (4) legal issues and contracts in e-commerce; (5) payment in e-commerce; (6) risk management in e-commerce; (7) building an e-business plan.

Content

Chapter 1 Overview of E-commerce
1.1 Concept of E-commerce
1.2 E-commerce characteristics and classification
1.3 Advantages and Limitations of E-commerce
Chapter 2 : E-commerce models
2.1 E-commerce functions
2.2 B2C model
2.3 B2B model
2.4 C2C model
Chapter 3: Technical infrastructure of E-commerce
3.1 Overview
3.2 Internet and World Wide Web
3.3 General service infrastructure
3.4 Information infrastructure
3.5 Publishing infrastructure
3.6 Internet infrastructure
Chapter 4: Order and Transfer procedure in e-Commerce
4.1 General concept of e-commerce order and transferring
4.2 Transaction in e-commerce
4.3 Steps of transaction process and order taking
4.4 Some common problems in e-commerce implementation
4.5 Customer relations management in e-commerce
Chapter 5 Logistics system and delivery
5.1. Overview of logistics system
5.2 Logistics chain cycle
5.3 Logistics chain partners
5.4 Logistics network design
5.5 Outsource logistics
Chapter 6: Payment in e-commerce
6.1 General concept of payment in e-commerce
6.2 B2C e-payment
6.3 B2B e-payment
6.4 Modern trends of e-commerce payment
Chapter 7: Risk management in e-commerce
7.1 Concept and risk classification
7.2 Risk prevention
7.3 impacts of risk to the manufacturing and business
Chapter 8: Law and contract in e-commerce transaction
8.1 Law in e-commerce and e-signature
8.2 E-commerce contract
8.3 E-commerce problems related to law and contract
Chapter 9: E-Marketing
9.1 Overview of e-Marketing
9.2 E-Marketing characteristics
9.3 E-Marketing models
9.4 New trends of e-Marketing
Chapter 10: E-commerce planning
10.1 Concept and content of e-commerce planning
10.2 E-commerce planning procedure
10.3 Value positioning
10.4 Outsource partner decision
10.5 E-commerce planning evaluation
10.6 Some problems of e-commerce planning

Reading list

Textbook:
Vietnamese Language Book

  1. Pham T.T. Hong and Phan. V. Thanh (2015), E-commerce Lecture, Hanoi University of Science and Technology Publishing House. ISBN: 978-604-93-8853-8

English Language Book

  1.  Kenneth C. Laudon and Carol Guercio Traver, (2017), E-commerce: business. technology. Society, 13th ed., Pearson Education Ltd., ISBN 978-0-13-460156-4
  2. Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, and Deborrah C. Turban, (2018), Electronic Commerce - A Managerial and Social Networks Perspective, 9th Ed., Springer, ISBN 978-3-319-58715-8 (eBook), DOI 10.1007/978-3-319-58715-8

Reference
Vietnamese Language Materials

  1. Tran Van Hoe (2010), E-commerce Lecture, NEU Publishing House
  2. Kent Wertime and Ian Fenwick (2009), Digital marketing – Essential instructions to modern communication, Knowledge Publishing House.

English Language Materials

  1. Gary Schneider (2017), Electronic Commerce 12th Ed., Cengage Learning; ISBN: 978-1305867819 
  2. Schneider, Gary (2014), Electronic Commerce, 11th edition, Cengage Learning, USA.
  3. Turban, Efraim & David King (2012), Electronic Commerce: Managerial and Social. Networks Perspectives, 7th Edition, Prentice Hall, USA.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: The course aims to equip students with the basic concepts of financial technology, technology platforms and common types of financial technology services in the market such as payment, peer-to-peer lending, insurance, calling crowdfunding and the like. Students will also understand the operation of the fintech ecosystem, the business models of fintech companies, as well as the risks and opportunities that fintech activities bring to the market, customers and the banking system. By learning and analyzing case studies, students
can gain a better knowledge of the current state of financial technology as well as see future career development directions related to the field.
The course includes the following topics: (1) Overview of Fintech, (2) Fintech Services, (3) Fintech Ecosystem and Business Models, (4) Platforms of Fintech technology and application, (5) Risks in Fintech, (6) Development Orientation of Fintech.

Content

Chapter 1: Introduction on Fintech
1.1 Definition of Fintech
1.2 Classification of Fintech
1.3 Related parties
1.4 History of fintech
1.5 Fintech nowadays
Chapter 2: Fintech services
2.1 Payment
2.2 Lending
2.3 Insurtech
2.4 Crowdfunding
2.5 Investment and wealth management
2.6 Other services
Chapter 3: Fintech ecosystem and business models
3.1 Fintech ecosystem
3.2 Fintech business models
Chapter 4: Technological platform and application in Fintech
4.1 4G and 5G network
4.2 Internet of things
4.3 Big Data, data analysis and AI
4.4 Cloud computing
4.5 Mobility
4.6 Robotics
4.7 Blockchain
Chapter 5: Risks in Fintech
5.1 Risks to customers
5.2 Risks to businesses
5.3 Risks to market
5.4 Risks prevention and limitation
Chapter 6: Fintech development trend
6.1 Case study
6.2 Fintech in the future

Reading list

Textbooks

  1. Parag Y. Arjunwadkar (2018), Fintech – The technology driving disruption in the financial services industry, CRC Press (Taylor & Francis Group)

References
Vietnamese book:

  1. Susanne Chishti, Janos Barberis (2019), The Fintech Book – công nghệ tài chính dành cho nhà đầu tư, doanh nhân và người nhìn xa trông rộng, Biên dịch: Nguyễn Khắc Quốc Bảo, Trần Hoài Nam, Lê Đạt Chí, Trường Đại học Kinh tế thành phố Hồ Chí Minh, NXB Thông tin và truyền thông.

English books:

  1.  Roy S.Freedman (2006), Introduction to financial technology, Elsevier
  2. John Hill (2018), Fintech and the remarking of financial institutions, 1st-edition, Elsevier
  3.  Yoshitaka Kitao (2018), Learning practical Fintech from successful companies, Wiley
  4. Theo Lynn, John G.Mooney, Pỉeangelo Rosati, Mark Cummins (2019), Disrupting Finance – Fintech and strategy in the 21st century, Palgrave Macmilan.

Study and examination requirements and forms of examination

  • Midterm test: 40%
  • Final exam: 60%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: EM1100 (Principles of Macroeconomics), EM1110 (Principles of Microeconomics)
  • Co-requisite Courses: None

Objectives and Contents: To provide students knowledge on basic tax principles, taxation system and tax management; current regulations on tax to calculate and manage tax in corporates, especially tax for special goods, value added tax, corporates income tax, personal income tax and other types of tax and fees.

The course includes: (1) Basic principles of taxation; (2) Tax system and management; (3) Import – Export tax; (4) Tax on special goods; (5) Value added tax; (6) Corporate income tax; (7) Personal income tax; (8) Other types of tax and fees.

Content

Chapter 1: Tax basics
1.1 Concepts, characteristics, roles
1.2 Tax classification
1.3 Elements constituting a tax
Chapter 2: Tax system and tax administration
2.1 Tax system concept
2.2 Vietnam's current tax system
2.3 Tax administration
Chapter 3: Import and Export Tax
3.1 Concept, characteristics and role of import and export tax
3.2 Taxable and non-taxable objects
3.3 Taxpayers
3.4 Tax bases
3.5 Cases of tax exemption and reduction
3.6 Declaration and payment of import and export tax
Chapter 4: Special Consumption Tax
4.1 Concept, characteristics and role of SCT
4.2 Taxable and non-taxable objects
4.3 Taxpayers
4.4 Tax bases
4.5 Cases of tax exemption and reduction
4.6 Declaration, payment and finalization of SCT
Chapter 5: Value Added Tax
5.1 Concept, characteristics and role of VAT
5.2 Taxable and non-VAT subject to VAT
5.3 Taxpayers
5.4 Tax bases
5.5 VAT refund
5.6 Using invoices and vouchers
5.7 Declaration and payment of VAT
Chapter 6: Corporate income tax
6.1 Concept, characteristics, role of CIT
6.2 Tax period, taxable income, tax-free income
6.3 Tax bases
6.4 Declaration, payment and finalization of corporate income tax
Chapter 7: Personal income tax
7.1 Concept, characteristics and role of PIT
7.2 Tax period, taxable income, tax-free income
7.3 Taxpayers
7.4 Tax bases
7.5 Declaration, payment and finalization of personal income tax
Chapter 8: Small taxes, fees, charges
8.1 Minor taxes
8.2 Fees
8.3 Fees

Reading list

Textbooks

  1. Nguyen Thi Lien, Nguyen Van Hieu (2014). Thuế. Financial institutions

References

Vietnamese References

  1. Phan Huu Nghi; Nguyen Thi But (2020). Thuế. National Economics University
  2. Le Xuan Truong (2016). Tax Administration Course. Financial institutions

English References

  1.  Smirley Dennis Esscofier, Karen A.Fortin (2017).Taxation for Decision Makers, Wiley

Study and examination requirements and forms of examination

  • Attendance: 10%. Students should attend class and do homework.
  • Individual Exercise: 20%
  • Group homework: 10%
  • Final exam: 60%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: EM3519E (Fundamentals of Financial Management)
  • Co-requisite Courses: None

Objectives and Contents: The course aims at helping the students understand the roles of risk management in a company to minimize the risks while bringing in high efficiency, be able to identify and evaluate the risks from macro environment, be able to gaspe and apply the models to analyze financial risks. The course consists of (1) General issues on risks and risk management (2) Risks from macro-environment (3) Foreign exchange risk management (4) Risk management in credit transactions (5) Risk management in securities trading.

Content

Chapter 1: Introduction Of Risks And Business Risks
1.1 Introduction of risk
1.2 Business risks: concepts and classifications
1.3 Enterprise business risks

Chapter 2: Enterprise Risk Management
2.1 Introduction of risk management
2.2 Corporate Management and Risk Management
2.3 Enterprise Risk Management models

Chapter 3: Measurement Of Business Risks
3.1 Risk measurements

3.2 Risks and Firm valuation

Chapter 4: Risks And Risk Adjusted Valuation
4.1. Risk adjusted valuation
4.2. Risk analysis in decision making

4.2.1 Scenario analysis
4.2.2 Decision trees
4.2.3 Simulations
Chapter 5: Risk Profiling And Hedging
5.1. Risk preference
5.2. Business risks’ Analyzing and Profiling
5.3. Risk hedge analysing
5.4. Risk hedging tools

Reading list

Text book

  1. Michel Crouhy, Dan Galai and Robert Mark, 2014, “The essentials of Risk management”, 2nd Edition Mc GrawHill Education, ISBN 978-0-07-182115-5.

Reference 

  1. Aswath Damodaran, 2007, “Strategic risk Taking: A framework for risk management”, 1st Edition, Wharton School Publishing, ISBN13: 9780131990487
  2. James Lam, 2014, “Enterprise Risk Management: From Incentives to Controls”, 2nd Edition, Wiley Finance Series, ISBN13: 9781118413616

Study and examination requirements and forms of examination 

  • After-school exercises should be completed by students independently after each class
  • Progress assessment : 50%
  • Final exam: 50%
  • Credits: 3(3-1-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: EM3500 (Principles of Accounting); EM2713 (Financial Accounting 1)
  • Co-requisite Courses: None

Objectives and Contents: The module helps learners understand the basics of auditing and audit reports; at the same time understands and applies basic techniques for auditing. Overview of auditing, Audit reports, Professional ethics and liability of auditors, Auditing objectives, Audit planning and analytical procedures, Audit evidence, Audit sample selection, Fraud and confusion, Criticality and risk in audit, Internal audit system assessment, Illustration of a basic audit cycle: Audit of sales cycles and receivables.

Content

Chapter 1: Auditing Overview
1.1. The necessity of auditing – Auditing concept
1.2. The relationship between accounting and auditing
1.3. Types of audit
1.4. System of auditing standards
Chapter 2: Audit report
2.1. Content and meaning of the audit report
2.2. Types of opinions on the audit report
2.3. The influence of materiality on decisions in the audit report
Chapter 3: Professional Ethics and Legal Responsibilities of Auditors
3.1. Professional Ethics of Auditors
3.2. Legal Responsibilities of the Auditor
Chapter 4: Audit Objectives
4.1. General audit objective
4.2. A cyclical approach to auditing
4.3. Relationship between management goals and specific audit objectives
Chapter 5: Audit planning and analytical procedures
5.1. Meaning of audit planning
5.2. Audit planning steps
5.3. Preliminary analytical procedures
5.4. Auditing methods
Chapter 6: Audit evidence
6.1. The concept and classification of audit evidence
6.2. Requirement of audit evidence
6.3. Techniques for gathering audit evidence
6.4. Judging audit evidence and audit records
Chapter 7: Choosing an audit sample
7.1. The concept of audit sampling
7.2. Methods of selecting audit samples
7.3. Select the attribute template and select the template by currency
Chapter 8: Fraud and confusion, substantial and audit risk
8.1. The concept of fraud and confusion
8.2. substantial and risk in the audit
8.3. The relationship between substantial and audit risk
Chapter 9: Assessing internal control system
9.1. The nature of the system of internal control
9.2. Basic elements (components) of the internal control system
9.3. Understand the system of internal control and assess control risk
Chapter 10: Example an audit of a basic cycle: Auditing the sales and collection cycle
10.1. Characteristics of the sales and collection cycle
10.2. Specific goals of the sales and collection cycle
10.3. Assess sales and collection cycle audit risk
10.4. Perform a controlled test of the sales and collection cycles
10.5. Do basic testing of the sales and collection cycles
10.6. End of sales cycle audit and collection

Reading list

Textbooks

  1. Dao Thanh Binh, Nguyen Thuc Huong Giang, Thai Minh Hanh (2014). Basic Auditing Textbook. Publisher Bach Khoa.
  2. Department of Auditing, Faculty of Accounting - Auditing, University of Economics Ho Chi Minh City. Ho Chi Minh City (2019), Auditing (8th edition), Labor Publishing House.

References

In Vietnamese:

  1. System of Vietnamese auditing standards, VACPA, Financial Publishing House
  2. Sample audit program (3rd issue), VACPA, 2019
  3. Website: http://kiemtoan.com.vn; http://webketoan.vn

In English:

  1. Alvin A Arens; Randal J Elder; Mark S Beasley; Chris E Hogan, Auditing and assurance services an integrated approach, Boston Pearson (2017)
  2. Alvin A. Arens and Randal J. Elder (2019). Auditing and Assurance Services (19th Edition)
    Ebook Assurance (2021), ICAEW – CFAB

Study and examination requirements and forms of examination

  • Participation: 10%
  • Individual Assignment: 20%
  • Group Assignment: 20%
  • Final exam 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: Forecasting the future is a fundamental aspect of decision making in any business or government. Since economic and business conditions vary over time, business and government leaders must find ways to keep abreast with the effects that such changes will have on their operations. This course aims to introduce quantitative methods and techniques for time series modeling, analysis, and forecasting with the aid of with computer programming software.  Emphasis will also be put on the applications in economic and business-related areas. The course includes: (1) Overview of forecasting; (2) Analyzing data and selecting forecasting models; (3) Simple forecasting models; (4) Forecasting by trend model; (5) Forecasting by time series analysis; (6) Forecasting by regression model; (7) Forecasting by Box - Jenkins method; (8) Forecasting by qualitative methods.

Content

Chapter 1: Overview of Business Forecasting
1.1. Definition and role of business forecasting
1.2. Types of business forecasting
1.3. Process of business forecasts
1.4. Forecast Evaluation
Chapter 2: Input data analysis and model selection
2.1. Role of input data analysis and data quality
2.2. Exploring data patterns
2.3. Business forecasting models selection
Chapter 3: Simple forecasting models
3.1. Naïve Model
3.2. Simple average
3.3. Moving averages
3.4 Simple exponential smoothing
Chapter 4: Linear trend model for forecasting
4.1. Concepts of linear trend model
4.2. Explore linear trend model
4.3. Estimation and hypothesis testing in linear trend model
4.4. Forecasting using linear trend model
4.5. Linear trend models in business forecasting
Chapter 5: Time series model
5.1. Definitions of time series
5.2. Classification of time series
5.3. Time series components
5.4. Seasonal factor in time series
5.5. Forecasting by multiplicative model
5.6. Forecasting by additive model
Chapter 6: Forecast by regression model
6.1. Concepts simple regression and multiple regression
6.2. Simple regression model
6.3. Multiple regression model
6.4. Regression models with dummy variables
Chapter 7: The Box - Jenkins (ARIMA) methodology
7.1. Testing the stationary characteristic of time series
7.2. Autoregressive model
7.3. ARMA model
7.4. ARIMA model
Chapter 8: Judgmental Forecasting
8.1. Overview of judgmental forecasting
8.2. Advantages and disadvantages of judgmental forecasting
8.3. Judgmental forecasting methods

Reading list
Textbook

  1. Jeffrey M. Wooldridge, Introductory Econometrics: A Modern Approach, 7th Edition (2020), South-Western, Cengage Learning, USA
  2. Hanke, John E. and Dean W. Wichern. (2014) Business forecasting, 9th Edition, Pearson

References

  1. Diebold, Francis. X. (2017) Forecasting in Economics, Business, Finance and Beyond. University of Pennsylvania.
  2. Damodar N. Gujarati (2011), Basic Econometrics, Mc Graw – Hill, Inc., Printed in Singapore.
  3. Kenneth D. Lawrence, Ronald K. Klimberg (2016), Advances in Business and Management Forecasting, Emerald Group Publishing.
  4. Philip Hans Franses, Dick van Dijk and Anne Opschoor (2014), Time Series Models for Business and Economic Forecasting (second edition), Cambridge University Press, New York.

Study and examination requirements and forms of examination 

  • After-school exercises should be completed by students independently after each class
  • Class participation: 10%
  • Assignments: 40%
  • Final exam: 50%
  • Credits: 3(1-1-2-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: After completing the course, students can be able to:

  • Gain a comprehensive understanding of data science as an interdisciplinary field.
  • Be able to creatively apply digital data to answer real-world puzzles.
  • Benefit from the seminar and project-oriented format of this course by launching potential collaborations with other students and faculty.
  • Build computational skills pertinent to specific research questions.

The course provides following contents: Supervised learning: Crush course on Data Classification, Eager vs. Lazy learning: Decision Tree and k-Nearest Neighbors, Probabilistic models: Näive Bayes classifier; Ensemble methods, bagging and boosting: Random Forest and AdaBoost; Classification performance evaluation: Precision/Recall/F1, Accuracy and ROC Curves; Unsupervised learning: Crush course on Clustering Data; Distance and similarity measures & K-means clustering; Hierarchical Clustering and Dendrograms; Density-based clustering; Clustering performance evaluation; Applications of texts and documents analysis; Natural Language Processing and Part-of-speech tagging; Sentiment Analysis; Networks: Statistical descriptors of networks: link analysis, centrality, and prestige; Network clustering: modularity and community detection; Dynamics of information and epidemics spreading: threshold and information cascade models; Network visualization algorithms: spring-like layouts, multidimensional scaling, Gephi; Intelligent  systems: Recommender systems & Collaborative filtering.

Content

Chapter I. Introductions
I.1. What is Data Science?
I.2. Business Problems and Data Science Solutions
I.3. Some Analytic Software
I.4. Business Data
I.5. Data Preprocessing
Chapter II. Descriptive Analysis
II.1. Data Visualization
II.2. Descriptive Statistics
II.3. Probability and Models
II.4. Clustering Analysis
II.5. Association Analysis
Chapter III. Predictive Analysis
III.1. Regression
III.2. Fitting a Model
III.3. Time Series Analysis
III.4. Classification
III.5. Evaluating a model
III.6. Overfitting
Chapter IV. Prescriptive Analysis
IV.1. Linear programming and applications
IV.2. Integer programming
IV.3. Non linear programming
IV.4. Multi objectives optimization
Chapter V. Advanced Topics
V.1. Data warehousing and business intelligence
V.2. Data mining
V.3. Machine learning
V.4. Big Data
V.5. Decision Support Systems

Reading list

Textbooks
[1] James Evans, Business Analytics 2nd Ed., Pearson 2017

References
[2] Christian Albright and Wayne L. Winston, Business Analytics: Data Analysis and Decision Making 6th Ed., Cenage 2017
[3] Jeffrey D. Camm, James J. Cochran, Michel J. Fry, Jeffrey W. Ohlmann, David R. Anderson, Dennis J. Sweeney and Thomas A. Williams, Business Analyitcs: Descriptive, Predictive, Prescriptive 3rd Ed., Cenage 2019
[4] Joseph F. Hair Jr., William C. Black, Barry J. Babin and Rolph E. Anderson, Multivariate Data Analysis 7th Ed, Peason 2014
[5] Jiawei Han, Micheline Kamber and Jian Pei, Data Mining: Concepts and Techniques 3rd Ed., Morgan Kaufmann, 2012
[6] Foster Provost and Tom Fawcett, Data Science for Business, O’Relly 2013.

Study and examination requirements and forms of examination

  • The process score: 30%
  • Final exam: 70%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of business ethics, philosophies of business ethics and corporate social responsibility; methods and tools for analyzing ethical behavior in business; aspects of business ethics in the operation of a business and the relationship between business ethics and corporate culture.

This course includes: (1) Business ethics and ethical issues in business; (2) Philosophies of business ethics and corporate social responsibility; (3) Methods and tools for analyzing ethical behavior in business; (4) Aspects of business ethics in the operation of a business and (5) Relationship between business ethics and corporate culture.

Content

Chapter 1: Business Ethics and related issues
1.1. Definition of ethics
1.2. Business ethics
1.3. Business ethics problems occurring
Chapter 2: Philosophy of business ethics and Corporate social responsibilities
2.1. Fundamental business ethics philosophies
2.2 CSR
2.3 Distinguish the business ethics and CSR
Chapter 3: Methods and tools to analyze the ethic behaviors in business
3.1. Decision making on ethics issues in doing business
3.2. Factors influencing on business ethics
3.3 Behavior analysis: Algorithm, ethics and problem-solution analysis
Chapter 4: Aspects of business ethics in a company
4.1. HRM
4.2 Marketing
4.3 Finance
4.4. Sales
Chapter 5: Relationship between business ethics and corporate culture
5.1. Types of corporate culture
5.2. Building up corporate culture
5.3. Improving the organization system
5.4. Building the ethics-based management method
5.5 Setting up the system to implement the business ethics and corporate culture

Reading list

Text book

  1. Laura P. Hartman, Joe Desjardins, translated by Võ Thị Phương Oanh, Dương Ngọc Dũng (2011). Business Ethics. HCMC Tong hop publish house.
  2. Nguyễn Mạnh Quân (2015). Business ethics and corporate culture. National Economic University Publish House

Reference:
Vietnamese books

Nguyễn Ngọc Thắng (2015). Corporate Social Responsibility. Hanoi Vietnam National University Publish house

English books

Archie B. Carroll and Ann K. Buchholtz (2012). Business and Society: Ethics, Sustainability, and Stakeholder Management. 8th edition, New York: Cengage Learning

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Mid-term: 30%
  • Final exam: 70%
  • Credits: 2(0-0-2-2) ~ 1.83 ECTs
  • Prerequisite: None
  • Pre-courses: EM4413 (Human Resource Management)
  • Co-requisite Courses: None

Objectives and Contents: After completing this subject, students will be able to explain and critically evaluate knowledge and skills of labour organisation and standardisation regarding to developing labour productivity and efficiency as well as ensuring labours’ safety. This course consists of the following Contents: Labor standardisation, forms of labor productivity norms, labor standardizing methods, organizing and managing of labor productivity norms. The criteria for the labor technical productivity norms. Establishment of labor productivity norms for several typical jobs.

Content

Chapter 1: Overview Of Organization And Labor Level
1.1 The nature of labor norms
1.2 Objects, tasks, contents and research methods of the subject
Chapter 2: Basis Of Labor Level Method In Enterprise
2.1. Manufacturing process and components that make up the manufacturing process
2.2. Classification of wasted working time
2.3. Working time survey methods
Chapter 3: Labor Level
3.1. Labor rate and labor norms
3.2. Objects, tasks and contents of technical labor norms
3.3. Labor norm methods
3.4. Texture of time technical level
3.5. Meaning and effects of technical labor norms
3.6. Organizing the implementation of labor norms in the enterprise
Chapter 4: Standards For Technical Labor Level
4.1. Standards for labor norms with technical bases
4.2. The order of formulating standards for technical basis of norms
Chapter 5: Labor Level Of Some Specific Works In Production
5.1. Work norms
5.2. Labor norms for mechanical work
5.3. Norms of service workers
5.4. Work norms in automated production processes
5.5. Labor norms for work in the production process of automation units
5.6. Work norms for workers serving multiple machines

Reading list

Textbook:  

  1. Vu Thi Mai, Vu Thi Uyen (2019), Organization and labor norms, National Economic University Publishing House
  2. Nguyen Van Nghien. (2009). Production and operation management. Vietnam Education publishing house.

Reference:

  1. Le Thanh Ha, Labor norms, Publishing house of University of Labor and Social Affairs
  2. Nguyen Tiep, Labor norms (Volume I and II), Labor and Social Publishing House, 2008

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(0-0-2-2) ~ 1.83 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of psychology used in management. After completing this subject, students will be able to: understand the basic knowledge of psychology, the relationship between psychology and management, the
psychological rules of management; apply the knowledge of psychology to analyze actual situation in management; give psychological counseling for managers. This course consists of the following Contents: theoretical framework of psychology management including: concepts of psychology in management; history of psychological theories; the significance of psychological management research; objects, tasks and research methods of psychological management. Personal psychology. Group psychology. Leadership psychology. Customer psychology.

Content

Chapter 1: Introduction
1.1. Introduction
1.2. Objectives and research methods of management psychology
Chapter 2: History of Management Psychology
2.1. Early development of management psychology
2.2. Taylor Theory
2.3. Psychology Science
2.4. Psychology science development in Vietnam
Chapter 3: Psychology of Leaders
3.1. Management and Leadership
3.2. Leadership theory
3.3. Leadership power
3.4. Leadership behaviours
3.5 Leadership characteristic
3.6. Leadership ethics
Chapter 4: Organisation leadership
4.1. Leadership in groups
4.2 Leadership models
4.3 Leadership equality
4.4 Some glass ceiling to female leaders
Chapter 5: Workers psychology
5.1. Workers’ needs
5.2. Workers’ characteristic and attitude
5.3. Workers’ feelings and motivation
Chapter 6: Organisation’s psychology
6.1. Main characteristics of organization behaviours
6.2. Organisation communication
6.3. Constraint and solution to organization conflict
Chapter 7: Organisation communication
7.1. Organisation network
7.2. Effective communication within an organisation

Reading list

Text book

  1. Nguyen Huu Thu (2017), Management Psychology, National University Publishing House.

Reference 

  1. Duong Thi Kim Oanh (2015), Management Psychlogy, Hochiminh National University Publishing House 

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(0-0-2-2) ~ 1.83 ECTs
  • Prerequisite: None
  • Pre-courses: EM4413 (Human Resource Management)
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with fundamental theoretical knowledge and skills in labor relations, namely the nature of labor relations, the different parties to the labor relations, the interactions between the parties to the labor relations, social communications in labor relations, the prevention and resolution of conflicts within the labor relations, the development and maintenance of healthy labor relations in the current market economy in Vietnam. This course consists of the following: nature of and interactions within the labor relations in an organisation, the various parties in the labor relations, the factors affecting as well as the effects of labor relations on the operations of the organisation, and the approach to resolving disputes arising in a labor relationship.

Content

Chapter 1: Overview Of Labor Organization
1.1 Concept, role and content of labor organization in enterprises
1.2 Objects, tasks, content and research methods of the module
1.3 Formation and development of labor organization
Chapter 2: Employment And Labor Cooperation In Enterprises
2.1 Division of labor in the enterprise
2.2 Labor cooperation in enterprises
2.3 Criteria for evaluating the reasonableness of labor division and cooperation in enterprises
2.4 Completing the division and cooperation of labor in the enterprise
Chapter 3: Design And Recognitionalization Of Labor Methods/Labor Level
3.1 Concept and meaning of applying reasonable labor methods
3.2 Basic principles for designing reasonable labor methods
3.3 Methods of describing and quantifying labor methods
3.4 Procedures for rationalization of labor methods
Chapter 4: Organization Of Working Place
4.1 Workplace and requirements of the organization and service of the workplace
4.2 Organization of the workplace
4.3 Serving the workplace
Chapter 5: Improving Labor Conditions And Building Reasonable Working Reservation
5.1 Working conditions
5.2 Reasonable mode of work and rest
5.3 Corporate social responsibility standards
Chapter 6: Building And Management Of Working Groups
6.1 Concept of working group, effective working group
6.2 Creating motivation and discipline in the work group

Reading list

Textbook

  1. Vu Thi Mai, Vu Thi Uyen, Organization and labor norms, National Economics University Publishing House, 2018

Reference

  1. Nguyen Tan Thinh, Dr. Cao To Linh, Lecture on Labor Organization, Hanoi University of Science and Technology, 2011
  2. Nguyen Tiep, Textbook of Labor Organization, Labor-Social Publishing House, 2008
  3.  Nguyen Tiep, Labor norms (Volume I and II), Labor and Social Publishing House, 2008
  4.  Nguyen Tan Thinh, Human resource management in enterprises, Science and Technology Publishing House, 2008
  5. Lloyd L. Byars and Leslie W. Rue, Human Ressources Management, Mc Graw Hill Publishing House, 2004

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course equips students with basic knowledge of generating business ideas, business models, business planning and create enterprise based on business idea. Students are required to complete a detailed business plan to materialize initial business idea. After completing this subject, students will be able to: understand the process of business start-up; present and apply thinking method to generate new business ideas; build and describe business model based on initial business idea; draft a persuasive business plan; know how to plan different management aspects: marketing, production, organization, human resource management, and finance; understand the origin of income stream and the method to determine total investment, total investment, operating expenses and forecasted cash flow; know how to create a business and get financing for starting a business

The course includes: (1) Introduction to business start-up; (2) business idea; (3) build business model with Canvas; (4) develop business plan; (5) R&D and marketing plan; (6) operation plan; (7) human resource management plan; (8) financial plan; (9) risk analysis; and (10) deploying business activities.

Content
Chapter 1: Overview on marketing management
1.1. Definitions and roles of marketing management in business
1.2. Marketing management perspectives
1.3. Marketing management process
1.4. Marketing management core concepts
1.5. Threats to marketing management in the modern era
Chapter 2: Marketing strategy and planning
2.1. Strategic planning at the corporation level
2.2. Strategic planning at SBU level
2.3. Content of marketing planning
Chapter 3: Market forecast and research
3.1. Marketing informatics system
3.2. Marketing research process
3.3. Market evaluation and forecast
Chapter 4: Customer’s purchasing behavior analysis
4.1. Individual consumers’ buying behavior
4.2. Industrial customers’ purchasing behavior
4.3. Non-business organizations’ purchasing behavior
Chapter 5: Market segmentation and target segment decision
5.1. Market segmentation
5.2. Segment evaluation
5.3. Target market segmentation strategy
Chapter 6: Positioning and differentiation
6.1. Positioning
6.2. Differentiation
Chapter 7: Product management
7.1. New product development
7.2. Product category management
7.3. Product quality and function management
7.4. Brand management
7.5. Packaging management
7.6. Service management
Chapter 8: Price management
8.1. Introduction to Price management
8.2. Pricing methods
8.3. Pricing strategy in actual context
8.4. Price flexibility
Chapter 9: Place management
9.1. Distribution channel design
9.2. Distribution channel member management
9.3. Whole sales and retail
9.4. Logistics management
Chapter 10: Marketing communication: IMC, advertising, and PR
10.1. Integrated marketing communication
10.2. Advertising
10.3. Public relations
Chapter 11: Marketing communication: Sales promotion, Direct marketing, and Digital marketing
11.1. Sales promotion
11.2. Direct marketing
11.3. Digital marketing
Chapter 12: Direct sales and sales management
12.1. Direct sales
12.2. Sales management
Chapter 13: Marketing implementation and evaluation
13.1. Marketing implementation
13.2. Marketing activity evaluation

Reading list

Textbook
Vietnamese Language Book
1. Nguyễn Ngọc Huyền (2013), Curriculum for starting and re-establishing a business, National Economics University Publishing House
2. Phạm Ngọc Thúy (chủ biên), Phạm Tuấn Cường, Lê Nguyễn Hậu & Tạ Trí Nhân (2015), Business Planning, Hồ Chí Minh City National University Publishing House
Reference:
Vietnamese reference books
1. Kim, W. Chan & Renée Mauborgne (2014), Blue ocean strategy, Time Publishing House.
2. Kotler, Philip & Fernando Trias de Bes (2014), Innovative to win, Young Publishing House.
English reference books
1. Osterwalder, A. & Yves Pigneur (2010), Business Model Generation, Wiley, USA.
2. Osterwalder, A. & Yves Pigneur (2014), Value Proposition Design, Wiley, USA.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: IT1130 (Introduction to Computer Science)
  • Co-requisite Courses: None

Objectives and Contents: This course aims to equip students with insights into characteristics, classification, benefits and limitations of electronic commerce as well as the conditions and requirement to  establish and maintain e-commerce; skills on accessing, exploiting and using information resources on the Internet; skills to design, manage and operate a simple e-commerce website; and ability to analyze and make plan of deployment and application of e-commerce in enterprises. After completing this subject, students will be able to: understand  the concepts of e-commerce and distinguish it from traditional commerce; the status of e-commerce in Vietnam and in the world; understand the characteristics and classification of e-commerce; know advantages and disadvantages of the technical means used in e-commerce; understand the benefits and limitations of e-commerce, requirements and conditions for e-commerce; gain skills on accessing, exploiting and using information resources on the Internet to support researching and doing business; gain ability to design, manage, and operate a simple e-commerce website; apply the knowledge of the course to analyze the impact of e-commerce on the business activities of enterprises, and to plan the deployment and application of e-commerce for enterprises.

The course includes: (1) overview of e-commerce; (2) electronic marketing; (3) process transactions and order fulfillment of e-commerce; (4) legal issues and contracts in e-commerce; (5) payment in e-commerce; (6) risk management in e-commerce; (7) building an e-business plan.

Content

Chapter 1 Overview of E-commerce
1.1 Concept of E-commerce
1.2 E-commerce characteristics and classification
1.3 Advantages and Limitations of E-commerce
Chapter 2 : E-commerce models
2.1 E-commerce functions
2.2 B2C model
2.3 B2B model
2.4 C2C model
Chapter 3: Technical infrastructure of E-commerce
3.1 Overview
3.2 Internet and World Wide Web
3.3 General service infrastructure
3.4 Information infrastructure
3.5 Publishing infrastructure
3.6 Internet infrastructure
Chapter 4: Order and Transfer procedure in e-Commerce
4.1 General concept of e-commerce order and transferring
4.2 Transaction in e-commerce
4.3 Steps of transaction process and order taking
4.4 Some common problems in e-commerce implementation
4.5 Customer relations management in e-commerce
Chapter 5 Logistics system and delivery
5.1. Overview of logistics system
5.2 Logistics chain cycle
5.3 Logistics chain partners
5.4 Logistics network design
5.5 Outsource logistics
Chapter 6: Payment in e-commerce
6.1 General concept of payment in e-commerce
6.2 B2C e-payment
6.3 B2B e-payment
6.4 Modern trends of e-commerce payment
Chapter 7: Risk management in e-commerce
7.1 Concept and risk classification
7.2 Risk prevention
7.3 impacts of risk to the manufacturing and business
Chapter 8: Law and contract in e-commerce transaction
8.1 Law in e-commerce and e-signature
8.2 E-commerce contract
8.3 E-commerce problems related to law and contract
Chapter 9: E-Marketing
9.1 Overview of e-Marketing
9.2 E-Marketing characteristics
9.3 E-Marketing models
9.4 New trends of e-Marketing
Chapter 10: E-commerce planning
10.1 Concept and content of e-commerce planning
10.2 E-commerce planning procedure
10.3 Value positioning
10.4 Outsource partner decision
10.5 E-commerce planning evaluation
10.6 Some problems of e-commerce planning

Reading list

Textbook:
Vietnamese Language Book

  1. Pham T.T. Hong and Phan. V. Thanh (2015), E-commerce Lecture, Hanoi University of Science and Technology Publishing House. ISBN: 978-604-93-8853-8

English Language Book

  1.  Kenneth C. Laudon and Carol Guercio Traver, (2017), E-commerce: business. technology. Society, 13th ed., Pearson Education Ltd., ISBN 978-0-13-460156-4
  2. Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, and Deborrah C. Turban, (2018), Electronic Commerce - A Managerial and Social Networks Perspective, 9th Ed., Springer, ISBN 978-3-319-58715-8 (eBook), DOI 10.1007/978-3-319-58715-8

Reference
Vietnamese Language Materials

  1. Tran Van Hoe (2010), E-commerce Lecture, NEU Publishing House
  2. Kent Wertime and Ian Fenwick (2009), Digital marketing – Essential instructions to modern communication, Knowledge Publishing House.

English Language Materials

  1. Gary Schneider (2017), Electronic Commerce 12th Ed., Cengage Learning; ISBN: 978-1305867819 
  2. Schneider, Gary (2014), Electronic Commerce, 11th edition, Cengage Learning, USA.
  3. Turban, Efraim & David King (2012), Electronic Commerce: Managerial and Social. Networks Perspectives, 7th Edition, Prentice Hall, USA.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 3(0-0-3-6) ~ 4.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This course aims to help students synthesize and apply gained knowledge and practice at internship enterprises according to various managerial aspects, identify problems of enterprises, factors affecting accounting activities, and create firm basic to carry out graduation thesis. After completing this course, students will be able to: know the key contents need to collect data and analyze in their internship fields at enterprise; know how to plan and conduct the actual data collection as required by the subject; know how to assess the managerial activities; Identify key issues facing the business; determine the topic for capstone project.

Students who apply for internship at the company for 6 months will be introduced to an enterprise who has training collaboration with the School of Economics and Management. At the end of the internship period, each student must submit an internship report. The reports consist of three main parts: (1) general introduction to the enterprise; (2) analysis of the situation in the field of internship; and (3) general evaluation and selecting topic for graduation thesis.

Content

The main content of each section is presented below:

  • Acquaintance with businesses, internship positions and topic selection
  • Theoretical research and writing Part 1
  • Practice, learn about reality and analyze the situation according to the selected topic, write part 2 of the report
  • Write part 3 of the report, complete the topic and defend it.

Reading list

Textbooks

  1. School of Economics and Management, Hanoi University of Science and Technology (2020), Thematic Guide (Project Work) for Accounting majors (internal circulation)

References

  1. Hanoi University of Science and Technology (2018), Regulation on formal training (internal circulation), promulgated together with Decision No. 66 /QD–ĐHBK-ĐT dated December 4, 2018 of the University Rector Hanoi University of Science and Technology. Access at: https://ctt.hust.edu.vn/DisplayWeb/DisplayBaiViet?baiviet=33265

    Hanoi University of Science and Technology (2019), Graduation project/dissertation sample (internal circulation), can be accessed at https://ctt.hust.edu.vn/DisplayWeb/DisplayBaiViet?baiviet=35523

Study and examination requirements and forms of examination

  • The score of the instructor/ supervisor is based on the progress of the subject and the quality of the subject: 50%.
  • The lecturer's score at the topic defense session in the form of an oral exam: 50%
  • Credits: 2(1-2-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives: students is able to: Identify the importance of personal development skills at school, at work and in their life; Analyze the fundamental knowledge to develop personal skills; Practice the steps to basically form the personal development skills; Aware of the need to practice skills of studying and working adapting to modern society and future career; Personal development skills include: Being proactive and setting personal goals; Developing positive thinking; Managing time effectively; Communicating (Small Talk and Big Talk, Listening Skills, Persuasion, Presentation); Working in a team.

The course includes following contents:

  • Team and Teamworking: Why to work in a team; Fundamental knowledge of a team; Introduction to basic personal skills of teamworking; Introduction to interpersonal skills in teamworking.
  • Basic Personal Skills – Personal Achievements: Positive Thinking; Living Values; Time-Management (Managing ourselves).
  • Interpersonal Skills – Team Achievements: Effective Communication & Listening; Presentation; Persuasion.
  • Organization Skills in Teamworking: Team Building; Meetings; Setting and Monitoring Plans; Solving Problems; Evaluating Teamworking.

Content

Chapter 1. Team and Teamwork 
1.1. Basic Knowledge of Team
1.2. Stages of Team Development
1.3. Introduction to Personal Skills in Teamwork
Chapter 2. Basic Personal Skills-Personal Success
2.1. Positive Thinking
2.2. Life Values
2.3. Time Management
Chapter 3. Interpersonally Skills – Team Success 
3.1. Effective Communication
3.2. Listening Skill
3.3. Presentation Skill
3.4. Persuasion Skill
Chapter 4. Teamwork Skills 
4.1. Team Building
4.2. Team Meeting
4.3. Setup and Manage a Plan
4.4. Solutions in Teamwork Problems
4.5. Evaluation in Teamwork

Reading list

e-Textbook:

  1. Video-based Lectures, https://lms.hust.edu.vn, course: Soft Skills, May 2018.

Reference:

  1. Trish Summerfield, Anthony Strano, Positive Thinking, HCM City General Publisher, 2015.
  2.  Stephen R. Covey, The 7 habits of highly effective people, HCM City General Publisher, 2007.
  3. Allan & Barbara Pease, Body Language, HCM City General Publisher, 2016.
  4. Robert Cialdini, The Psychology of Persuasion, Society-Labour Publisher, 2018

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignments account for 30 %.
  • Final exam (written examination) accounts for 70 %.
  • Credits: 2(1-2-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This subject aims at providing students the basic knowledge about psychological science and its application in reality as well as learning progress and career activities. Student can also better understand of themselves and other people for more proper behaviour, effective learning, better motional self-control and personality development in order to adapt to social changes and the future career.

Moreover, the subject is beneficial to training teamwork skill, decision making skill, presentation skill and skills to give and receive feedback and appropriate attitudes towards the future career.

The course includes following contents:

  • Exploring the human psychological life; The necessity of psychology in life and technical career; The psychological processes, states and attributes of individuals and society with characteristics, laws and mechanisms that arise and form psychological phenomena.
  • Subject is applied in the learning activities of technical students in the missions such as characteristics of learning activities, communication activities, scientific research activities of technical students; some psychological-social laws affect the psychological atmosphere of the student team and collective in the learning of school; The issues of psychological contradiction in learning groups and the adaptation of students with technical learning.
  • Career personality; Personality type characteristics of students with learning and technical occupations; Occupational personality structure; Creative thinking developing, creative capacity of technical laborers; Required capacity and quality of students to adapt to future careers in the current technology context.

Content

Lesson 1: Introduction to psychological models
1.1. Concepts of Psychology
1.2. Psychological models in human life
1.3. Applied psychology in technical activities
1.4. The nature of reflexive behavior
1.5. Classification of psychological phenomena
1.6. Other perspectives on psychology
Lesson 2: Perceptual and motor limitations
2.1. Concepts of sensation and perception
2.2. The law of sensation
2.3. The law of perception
2.4. Applying the law of sensation and perception in human life
2.5. Applying the law of sensation and perception in professional activities
Lesson 3: Attention and multitasking
3.1. The concept of attention
3.2. Attribute of attention
3.3. Classification of attention
3.4. Attention and work performance
3.5. Attention and occupational safety
Lesson 4: Working memory and situational awareness
4.1. The concept of memory
4.2. Classification of memory
4.3. Working memory
4.4. Situational awareness
4.5. Limit of working memory
4.6. Working memory in situational awareness
Lesson 5: Thinking and decision making
5.1. The concept of thinking
5.2. Operation and classification of thinking
5.3. Characteristics and stages of thinking
5.4. Thinking in the decision-making process
Lesson 6: Imagination and creativity
6.1. Creativity in imagination
6.2. Technical creativity and technical creativity methods
Lesson 7. Modeling and simulation of human behavior
7.1. The concept of human behavior modeling
7.2. The meaning of human behavior modeling in career and life.
7.3. Developing human behavior simulation

Reading list

Textbooks:

  1.  Nguyen Quang Uan (main author), Tran Huu Luyen, Tran Quoc Thanh (2001), General psychology, Vietnam National University Press, Hanoi.
  2. Nguyen Thi Tuyet (2014), Occupational psychology textbook, Bach Khoa publisher.

Reference:

  1. Phan Dung (2012), Basic creative tricks (in principle). Vietnam National University Press, Ho Chi Minh City.
  2. Michael Michalko (2009), Breakthrough creativity. Knowledge Publisher (Translation).
  3. Phạm Thanh Nghi (2011), Creative Psychology Textbook, Hanoi University of Education Publishing House.
  4. Dao Thi Oanh (1999), Labor Psychology. Vietnam National University Press, Hanoi.

Study and examination requirements and forms of examination

  • Students are required to do assignments after each class independently.
  • Progression assignments account for 30%.
  • The final exam accounts for 70%.
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: The course provides basic knowledge of the concept, nature, and roles of management; a number of approaches to the management of an organization, business environment, decision-making process in an organization; managerial functions such as planning, organizing, leading, controlling in a company. After completing this course, students will be able to: grasp the basic knowledge of business management, understand the operating environment of an organization, apply that knowledge into the learning process related to management of an organization at the university in the immediate future and future work; understand the management functions of planning, organizing, leading and controlling in an organization; improve the communication, presentation, teamwork, planning, time management, analytical, decision-making skills, .. and apply the knowledge and skills to manage a specific organization or business.

The course includes following contents:

  • Overview of management of an organization: including the concept of management, the management process, and identify who is the manager? Where do they work? What are the manager’s roles? The concept of organization, the characteristics of an organization, the operating environment of an organization.
  • Planning function includes the definition of planning, the roles of planning, the types of plans, planning methods and processes, and factors affecting to the quality of a plan.
  • Organizing function includes definitions and roles of organizational function, the contents of organizational functions: organizational structure design, management process development and human resources management.
  • Leading function include definition of leadership, the contents and role of leadership functions, and popular leadership styles.
  • Controlling function includes the definition of controlling, the roles of controlling function, the methods and types of controlling, the characteristics of an effective control system and controlling principles.

Content

Chapter 1. Overview of an organization's governance
1.1. Different perspectives on management work
1.2. Management process
1.3. The concept of the manager and the role of Managers in charge
1.4. Concept, types of organizations and characteristics of an organization
1.5. The operating environment of an organization/enterprise and its influence on the management of an organization
1.6 Principles for effective management of an organization
Chapter 2. Planning
2.1 Planning concept
2.2 The role of the planning function
2.3 Classification of plans
2.4 Principles of planning
2.5 Plan tower diagram
2.6 Grounds, methods and procedures for planning
Chapter 3: Organizational function
3.1 Concept, role and contents of organizational function
3.2 Design of organizational structure
3.3 Organization of the management process
3.4 Organization of personnel
Chapter 4: Leadership function
4.1. The concept and role of the leadership function
4.2. Theory of needs, motives, and motivations
4.3. Leadership style
4.4. Leadership Methods
Chapter 5: Test function
5.1. Test function concept
5.2. Test function role
5.3 Classification of tests, inspection processes and methods
5.4 Effective test system
5.5. Principles in testing

Reading list

Textbook

  1. Phạm Thị Kim Ngọc. Nguyễn Phùng Minh Hằng (2010). Quản trị học. Nhà xuất bản Lao động
  2. Robbins, Coulter, Decenzo (2017). Fundamentals of Management. 10th edition, Pearson Education Inc.

Reference

  1. Nguyễn Quang Chương (2013). Bài giảng Quản trị học đại cương. Nhà xuất bản Bách Khoa
  2. Lê Thế Giới (2011).Quản trị học. Nhà xuất bản Tài chính
  3. Nguyễn Thị Liên Diệp (2010).Quản trị học. Nhà xuất bản Lao động xã hội
  4. Bartil, Tein, Mathews, and Martin (2003). Management:A Pacific Rim Focus, Enhanced Edition, Mc. Graw Hill
  5. Ricky (2008).Fundamentals of Management. 5th Edition, South-Western, Cengage Learning
  6. Robbin and Courtler (2002). Management. Prentice Hall

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Class participation: 5%
  • Assignments: 20%
  • Mid-term: 25%
  • Final exam: 50%
  • Credits: 2(2-1-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: The course equips students with knowledge and skills about the basic knowledge of culture and business culture, the role of business culture as an important factor for business development in enterprises. After finishing the course, the students will be able to:

  • Understand and have an entrepreneur spirit in general; technology startup in particular.
  • Have the ability to create, assign tasks, coordinate work in group work.
  • Identify necessary documents through books, observations, interviews.

Contents:

  • An overview of corporate culture and the role of corporate culture: Concept of culture; Corporate culture; Business culture.
  • Business philosophy: Concept, the role of business philosophy; Content of business philosophy; How to build business philosophy of enterprises; Business philosophy of Vietnamese enterprises.
  • Business ethics and social responsibility: Concept, role of business ethics; Corporate social responsibility; Expressive aspects of business ethics.
  • Entrepreneurial culture: The concept of entrepreneurial culture; Factors affecting entrepreneurial culture; The components of entrepreneurial culture; Entrepreneurial style; Evaluation standards for entrepreneurial culture.
  • Corporate culture: Concept of corporate culture; Steps to build corporate culture; Business culture models in the world; Current situation of cultural construction in Vietnamese enterprises; Solutions to build a suitable corporate culture model in Vietnam.
  • Entrepreneurial spirit: Concept and meaning of entrepreneurial spirit; Forms of entrepreneur and technology start-up; Select a start-up model.

Content

Chapter 1: An overview of corporate culture and the role of corporate culture
1.1 Concept of culture
1.2 Concept of corporate culture
1.3 Concept of entrepreneurial culture
1.4 Concept of corporate culture
1.5 The role of corporate culture
Chapter 2: Business philosophy
2.1 Concept and role of business philosophy
2.2 Contents of business philosophy
2.3 How to build the business philosophy of enterprises
2.4 Business philosophy of Vietnamese enterprises
Chapter 3: Business Ethics and Social Responsibility
3.1 Concept and role of business ethics in enterprises
3.2 Corporate social responsibility
3.3 Embodied aspECTS of business ethics
Chapter 4: Entrepreneurial culture
4.1 Concept of entrepreneurial culture
4.2 Factors affecting entrepreneurial culture
4.3 Components of entrepreneurial culture
4.4 Business style
4.5 Criteria for evaluating entrepreneurial culture
Chapter 5: Corporate culture
5.1 Concept of corporate culture
5.2 Steps to build corporate culture
5.3 Corporate culture models in the world
5.4 Actual situation of building culture in Vietnamese
enterprises
5.5 Solutions to build an appropriate corporate culture model in Vietnam
Chapter 6: The spirit of entrepreneurship
6.1 Concept, meaning of entrepreneurship
6.2 Types of startups: startups and technology startups
6.3 Choosing a startup model

Reading list

Text book

  1. Dr. Duong Thi Lieu (2018). Business culture. National Economics University Publishing House.

Reference 

  1. Assoc. Nguyen Ngoc Huyen (2012). Starting a business. National Economic University Publishing House.
  2. Prof. Tran Ngoc Them (2014). Cultural Foundation of Vietnam. City General Publishing House. Ho Chi Minh.
  3. Peter F. Drucker, Entrepreneurship and Innovation, Alphabook, 2017
  4. Eric Ries (2012). Lean Startup. DT Books, PACE & Times Publishing House.
  5. Harvard Business Review on Leadership, Harvard Business School Press

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignments account for 50 %
  • Final exam (written examination) accounts for 50 %.
  • Credits: 3(2-2-0-6) ~ 4.67 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: By the end of this course, students will have demonstrated the ability to research and analyze content for relevance, organize and plan the delivery of content in both written and orally presented formats. Organize information into easily accessible formats and write to a variety of audiences. Create reports for online delivery and submission. Work collaboratively in groups in both face-to-face and online modes. Learning outcomes identify the critical performances, and the knowledge, skills and attitudes that successful students will have reliably demonstrated through the learning experiences and evaluation in the course. To achieve the critical performance, students will have demonstrated the ability to:

  • Define report scope and content
  • Set writing objectives and define goals for proper messaging and delivery of information to a variety of audiences.
  • Develop project roles, responsibilities and relationships
  • Research, analyze, design, develop and deliver an effective written or oral presentation
  • Write in clear and concise manner (business/technical writing technique)
  • Define, write and review report content
  • Develop and communicate project specifications
  • Communicate and analyze research findings
  • Build a business case that address project needs
  • Present project concepts and ideas to user groups and stakeholder

Content

Part 1. Presentation skill

1.1 Introduction to presentation

1.2 Delivering presentation

1.3 Preparing presentation

Part 2. Writing skill

2.1 Introduction to academic writing and  academic reports

2.2 Ethical considerations

2.3 Basic writing skills

2.4  Resume and job application form

2.5 Writing a proposal

2.6 Writing informational reports

2.7 Research paper

2.8 Internship report

Reading list

Textbook

  1. Mike Markel and Stuart A. Selber (2017). Technical Communication (12th ed.). MacMillan.
  2. John M. Lannon and Gurak, Laura J.(2018). Technical Communication. Pearson.

References

  1. Kolln, M. and Gray, L. (2012). Rhetorical Grammar: Grammatical Choices, Rhetorical Effects (7th ed.). New York: Longman.

Study and examination requirements and forms of examination

The overall grade of the course is evaluated throughout the learning process, including two main points: the mid-term score (50%) and the final exam score (50%).

  • Individual Assessment 1: 10%
  • Individual Assessment 2: 10%
  • Writing: 10%
  • Group presentation10%
  • Participation: 10%
  • Final exam: 50%
  • Credits: 2(1-2-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: Provide students with thinking about the steps in the product design process. Providing knowledge and skills on steps to design products properly from the beginning helps to reduce the time to design technology products. Strengthen teamwork skills, presentation skills, skills in planning, writing reports as well as necessary attitudes at work.

Contents of the course include:

  • Knowledge: General process of technical design; Problem-solving skills; Engineering design process; techniques to create specifications of products; techniques to develop a plan to design products; techniques to select best alternatives; and techniques for Testing.
  • Introduction to Design of Experiment (DoE): The basic principles of DoE; go in depth in defining problems, methods of selecting influence factors; methods of determining sample size.
  • Competition between teams: Each team designs and completes a product defined in week 1; Final Report; Final Presentation on the whole product design process; Examination of all learned skills as the course’s learning outcomes.

 

Study and examination requirements and forms of examination

  • Assignments account for 40 %.
  • Final exam (written examination) accounts for 60 %.

 

  • Credits: 2(1-2-0-4) ~ 3.25 ECTs
  • Prerequisite: None
  • Pre-courses: None
  • Co-requisite Courses: None

Objectives and Contents: This subject aims to provide learners with the most basic knowledge of design and a number of principles in the product design, the industrial design process, design elements, the principles in design layout, the design documentation. Besides, this subject helps learners have the skills to apply knowledge in researching, synthesizing, evaluating and presenting the solutions of the improvement and development of artistic designs in the industrial production.

The subject also provides students with teamwork skills, presentations, and attitudes needed to work in the company.

Contents of the course include:

  • Overview of Design: Provide the learners with the most basic knowledge about the industrial art design: product concept and the art design of industrial products (from single product design to design style of product system of the company or corporation), the role of industrial art design and thinking design and some principles in product design, Ergonomics principles in product design.
  • The process of industrial art design: Provide learners with basic knowledge about: The process of industrial art design (forming and creating the Designing tasks and the designing solutions, completing designing solutions).
  • Design Elements: Providing learners with basic knowledge about the elements of industrial art design: shapes, lines, colors, sizes, materials, and space. This helps the learner to perceive the product from the point of view of product design, to explain and to understand more deeply about the visual elements of the industrial design.
  • Design Composition Principles: Providing learners with basic knowledge about principles in industrial arts design: Balance, rhythm, unity, emphasis. This helps the learner to be aware of the harmony that is generated in the product through the use of design layout principles.
  • Design Portfolio: Providing learners with knowledge on industrial design art profiles: Concept, role, classification, requirements, structure, presentation and evaluation. This helps the learner to understand the role of the design file, make a profile for a product design plan and present it.

Content

  1. Overview of Design: Provide the learners with the most basic knowledge about the industrial art design: product concept and the art design of industrial products (from single product design to design style of product system of the company or corporation), the role of industrial art design and thinking design and some principles in product design, Ergonomics principles in product design.
  2. The process of industrial art design: Provide learners with basic knowledge about: The process of industrial art design (forming and creating the Designing tasks and the designing solutions, completing designing solutions).
  3. Design Elements: Providing learners with basic knowledge about the elements of industrial art design: shapes, lines, colors, sizes, materials, and space. This helps the learner to perceive the product from the point of view of product design, to explain and to understand more deeply about the visual elements of the industrial design.
  4. Design Composition Principles: Providing learners with basic knowledge about principles in industrial arts design: Balance, rhythm, unity, emphasis. This helps the learner to be aware of the harmony that is generated in the product by design layout principles.
  5. Design Portfolio: Providing learners with knowledge on industrial design art profiles: Concept, role, classification, requirements, structure, presentation and evaluation. This helps the learner to understand the role of the design file, make a profile for a product design plan and present it.

Study and examination requirements and forms of examination

  • After-school exercises should be completed by students independently after each class.
  • Assignments account for 50 %
  • Final exam (written examination) accounts for 50 %.